Sales Specialist

Job Description

Job Description

Make a Real Difference, Every Single Day

As a nonprofit leader in aging, Eskaton helps people live well, longer — with trusted guidance at every stage. We believe aging should be a vibrant, supported, and celebrated journey, not an experience to face alone. For over 55 years, Eskaton has been a cornerstone of Northern California, growing a network of 23 communities dedicated to older adults and the people who care for them. When you join us, you're not just starting a job. You're stepping into a career where your work creates a real impact on people's daily lives and strengthening the communities we call home.  

We Invest in You (Because You Invest in Others)

We know that to take great care of our residents, we must take great care of you. We are genuinely committed to your health, your happiness, and your future. That’s why we offer:  

• Financial Security: Competitive pay and a 401K matching program to help you plan for your own future.  

• Total Wellbeing: Comprehensive benefits that support your physical and mental health.  

• A Place Where You Belong: We celebrate diversity and equity across the entire aging spectrum, ensuring every team member feels seen and valued.  

Our DNA (Core Values)

We’re looking for people who align with our mission and want to grow with us:  

• Welcoming: You’re a natural at creating warmth and a sense of belonging for everyone you meet.  

• Bring (Y)our Best: You take pride in your work and strive for excellence in the "little things" and the "big things" alike.  

• Empowerment: You don't wait for permission to do the right thing. You step up, take ownership, and lead with initiative.  

• Growth: You’re a lifelong learner who seeks consistent improvement and sustainable growth.  

 

Essential Job Functions  

• Effectively nurture potential residents, their family members and other influencers and decision makers as they explore their new amenity rich living options to close sales cycles. 
• Present the different lifestyles and care services available offered at all communities within the portfolio (Independent Living, Assisted Living & Memory Care), and personalized care services in order to present a specific plan tailored to provide solutions to meet their needs.
• Conduct community tours, host various prospect and professional events and to increase occupancy and retention in all communities.
• Confidently communicate Eskaton's value proposition, contractual information and financial requirements of the community's fees. 
• Set, track and achieve monthly sales goals.
• Develop and maintain strong outreach relationships with medical providers for referral sources.
• Schedule monthly community presentations with local resource centers and community events to boost visibility.
• Optimize daily schedules and prioritize tasks to make sure residents are cared for and the key prospects are contacted on time. 
• Advances the sales process by assisting prospective residents, their family members, and/or advisors by making the decision-making process easier through understanding their needs and educating them about how our care services and programs can meet those.
• Responds promptly to every lead source, incoming telephone call or in-person inquiry from all referral sources, prospective residents, and families. Ownership of CRM accuracy and maintenance, and daily outbound calling is required with this position. 
• Coordinates and completes all activities needed for the sales cycle and converting deposits to move-ins, including, but not limited to, visiting the prospect's home, healthcare providers, or other locations and ensuring that the required forms are completed by the prospect's physician, the prospect, and family prior to move-in. 
• Drive traffic to the community through referral development, networking and Join networking groups and seek opportunities to present and host events throughout the greater geographic area to create a strong presence and enhance community awareness. 
• Monitors the financial and health screening process of Explains to prospective members, and other interested persons and groups, all aspects of community services. 
• Maintain the community CRM database that yields relevant information on leads, prospects, depositors, to move-ins. 
• When not working at a community, may assist in contacting leads in CRM database, conduct community-wide outreach, or assist the Regional Sales Director with training new RLA’s and SC’s and help organize and support sales collaboratives. 
• Implements the marketing plan created by the Residential Living advisor which include: participation (as needed) through all phases of the Life Plan/CCRC membership, IL/AL/ MC sales and move-in process, special events, promotional strategies, community relations, presentations, etc. 
• Follows the strategic marketing plan. 
• Must have a sense of urgency and be able to handle many activities and customers at one time. 
• Must be able to pivot and adjust quickly to changing circumstances and be able to go from one community in one location to another community in another location with little to no notice.

  Other Job Functions

• Models and embodies Eskaton’s core values, including:
  • Creating a sense of warmth, welcoming and belonging for all
  • Fostering excellence in everything we do
  • Seeking consistent improvement, learning and sustainable growth
  • Stepping up, taking ownership and leading with initiative
• Fully complies with all provisions in Eskaton’s Corporate Compliance Policy and the Health Insurance Portability and Accountability Act (HIPAA).
• Maintains attendance as outlined in Eskaton policy.
• Follows required dress code and Eskaton’s Community Appearance Standards. Maintains a professional image to the public and residents.
• Works in accordance with established safety guidelines; uses proper body mechanics; follows safe work practices; wears appropriate safety gear.

Starting annual salary ranges from $90,000 - $100,000. Factors such as scope, responsibilities, experience, education, job-related skills, internal equity, and market considerations may influence base pay. In addition to base pay, this position may be eligible for a performance-based bonus tied to new resident move-ins.

Qualifications

Education

Minimum two years of college study in sales, health or human services required (or equivalent professional experience). Bachelor’s degree in related field preferred.

Training and Experience

At least five years’ experience in sales with a proven sales or promotion track record. Ability to build effective relationships and close sales. Designing presentations, public speaking and marketing retirement housing concepts to community groups preferred. Computer literacy required with specific software familiarity with Microsoft Office and CRM databases.

Job Knowledge

Knowledge of healthcare of older adults and delivery of services to that population. Demonstrated knowledge of sales techniques and strategies.

Work Conditions and Physical Requirements:  Requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Notify the Human Resources team to request any accommodation(s) to perform any of the essential functions of this position.   

X 

Light Work 

Exerting up to 20 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg control requires exertion of forces greater than that of sedentary work and if the worker sits most of the time, the job is considered light work. 

 

The final candidate must successfully pass Eskaton's post offer, pre-employment testing which includes a criminal background check, drug test, TB screen test and health screen. All new hires are required to sign an arbitration agreement as a condition of employment.

Eskaton is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation or protected veteran status.

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