Senior Manager of Digital Experience - Email

Senior Manager of Digital Experience – Email

Cooley is seeking a Senior Manager of Digital Experience - Email to join the Marketing and Business Development team.

Position summary: Under the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience – Email supports the email and marketing automation vision, defining strategy and transforming channel operations through sophisticated, data-driven lifecycle journeys that support client engagement and business growth. Working closely with cross-functional teams, this role drives enterprise roadmap alignment, operational excellence, talent development, and continuous advancement of the firm's digital transformation and AI-enabled marketing capabilities. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

• Channel Strategy & Operations: Define and lead the enterprise email and marketing automation strategy, moving the firm from batch-and-blast tactics to sophisticated, persona-based lifecycle journeys.
• Technology Business Ownership: Serve as the primary business owner for the Marketing Automation Platform (MAP), overseeing the roadmap, system health, and integration with the CRM to ensure a seamless data flow.
• Resource Management: Manage a hybrid team of onshore strategic leads and offshore execution resources to ensure 24/7 operational coverage and high-velocity campaign deployment.
• Channel Health & Deliverability: Maintain a high-quality, governed channel by overseeing quality standards, sender reputation, and regulatory compliance (GDPR/CCPA/CAN-SPAM) standards.
• Journey Integration: Partner across MCD to design and support integrated client journeys, ensuring email acts as a cohesive "connective tissue" between web, events, and business development touchpoints.
• Data & Performance Leadership: Act as the channel's data lead, establishing KPIs for engagement and conversion while leveraging A/B testing and behavioral insights to optimize performance.
• Cross-Functional Execution: Collaborate closely with MCD practice leads to translate business goals into high-impact automated programs and targeted campaign execution.
• Enterprise Roadmap Collaboration: Work beyond MCD with Tech and Innovation teams to align the email automation roadmap with the firm's broader digital transformation and AI-driven initiatives.
• Operational Governance: Implement and enforce scalable templates, workflows, and quality-control processes to ensure error-free execution across all practices and regions.
• People Leader:
• Serve as direct supervisor and mentor to direct reports
• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
• Support business professional development and continued educational opportunities
• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
• All other duties as assigned or required

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 7+ years applicable experience (e.g., digital operations, digital marketing, or related field)
• Proven experience in audience segmentation
• Working knowledge of basic HTML/CSS
• Familiarity with orchestration/ marketing automation platforms
• Demonstrated experience in operations and quality assurance

Preferred:

• Bachelor's degree
• Supervisory experience

Competencies:

• Entrepreneurial by nature
• Excellent attention to detail
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Ability to drive projects to completion and achieve goals
• Strong judgment
• Effective teamwork and collaboration skills across teams and departments
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)
• High level of professionalism at all times
• Demonstrated ability to lead through influence and develop talent
• Effective presentation skills
• Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
• Excellent strategic and analytical skills
• Multimedia, multichannel content strategy and storytelling skills
• Ability to learn the legal industry and apply content strategy, production and distribution in a law firm environment
• Proven ability to manage, coach and motivate

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected annual pay range for this position with a full-time schedule is $155,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.