GTM & Digital Platform Lead

Role Purpose The GTM & Digital Platforms Lead (Associate Director) drives go-to-market execution for digital experience capabilities and acts as a primary conduit between brand teams and delivery teams, translating marketing needs into clear, buildable requirements and release plans. This role ensures digital platform execution is aligned to standards, compliant, and measurable—particularly across web experience delivery and integrated activation moments. Scope & Leadership Expectations Owns cross-functional delivery coordination and intake-to-release discipline for key digital platform initiatives. Drives consistency and reuse through standard patterns, templates, and enablement. Partners closely with agencies and delivery teams to reduce friction and improve time-to-market. Key Accountabilities / Responsibilities Brand-to-Delivery Translation: Convert brand objectives into clear requirements, user stories, acceptance criteria, and release plans; maintain a high-quality intake-to-delivery pipeline. Launch & Release Readiness: Ensure platform changes support brand GTM timelines (launches, major moments, critical updates) with readiness, validation, and stakeholder communications. Cross-Capability Coordination: Partner with MarTech, Content, and Omnichannel leads to align platform experiences with orchestration, content supply, consent, and measurement foundations. Documentation & Enablement: Maintain enablement artifacts (quick-start guides, process documentation) to improve agency and brand efficiency. Governance & Standards Execution: Enforce platform standards (templates, measurement prerequisites, security/compliance basics) to reduce fragmentation and rework. Decision Rights Final approval of intake quality (definition of ready) before work enters delivery pipeline. Authority to sequence and recommend prioritization across competing brand needs (within agreed governance). Go/no-go recommendation for release readiness for brand-critical deployments. Qualifications / Experience 8–12+ years in digital platform GTM, web platform delivery, digital product/program leadership, and agency partnership Demonstrated ability to lead through influence and deliver in regulated environments Takeda Compensation and Benefits Summary We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. For Location: Boston, MA U.S. Base Salary Range: $154,400.00 - $242,550.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law. Locations Locations Boston, MA Employment Details Worker Type Employee Worker Sub-Type Regular Time Type Full time Job Exempt Yes Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own. Takeda is an equal opportunity employer. #J-18808-Ljbffr USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.