Product Marketing Manager, Platform, Mid-Level
Jobright.ai
Product Marketing Manager, Platform, Mid-Level Join to apply for the Product Marketing Manager, Platform, Mid-Level role at Jobright.ai Product Marketing Manager, Platform, Mid-Level 2 days ago Be among the first 25 applicants Join to apply for the Product Marketing Manager, Platform, Mid-Level role at Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Gusto is a modern online people platform that helps small businesses manage their teams. They are seeking a strategic, growth-focused Product Marketing Manager to accelerate the growth of their core platform products by implementing and optimizing high-performance programs throughout the customer lifecycle. Responsibilities:
- Understand customer needs through synthesis of qualitative and quantitative sources (market analysis, surveys, customer interviews, and product usage data). Leverage your understanding to impact strategy.
- Influence the product roadmap by delivering on actionable insights & recommendations necessary to drive the business.
- Develop positioning and messaging for target audiences that drives action, translating them into compelling value propositions and materials for go-to-market teams.
- Design and implement strategic end-to-end growth campaigns that engage, convert, and retain prospective buyers with a focus on specific buyer and vertical segments
- Analyze campaign performance, assess campaign effectiveness, and adapt campaigns to achieve goals
- Build strong relationships with key cross-functional stakeholders across marketing, product, customer success, and operations to ensure campaign enablement and engagement
- Develop scalable, repeatable campaign playbooks that can be applied to different customer segments
- Collaborate with sales and customer success teams to develop field enablement materials that drive pipeline conversion
- 6+ years of experience developing and executing strategic growth programs that drive business impact through integrated marketing, growth, lifecycle, or a related position
- Deep understanding of marketing funnel tactics and metrics by stage
- Outstanding communication skills, with the ability to communicate sophisticated ideas in simple terms with brand voice and conversion in mind
- Strong project management skills and ability to use data to guide decision-making and prioritization
- An influencer that establishes credibility upwards and cross-functionally to drive collaboration and decision making
- A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners
- A self-starter motivated by taking ownership of your work and crafting new opportunities for experience
- Someone who gets excited about working in a fast-paced, fun and collaborative environment; with the ability to embrace change and ambiguity
Vacancy posted 4 days ago
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