Marketing Specialist

As an innovative, vertically-integrated and established multi-state operator, Planet 13 Holdings Inc. is committed to providing an array of international award-winning cannabis products available through its strategically located licensed operations. Planet13 Holdings Inc. is focused on providing an unparalleled dispensary experience and optimizing cultivation efficiencies through its best-in-class technology, as the vanguard of cannabis. Summary The Marketing Specialist will help develop, execute, and monitor marketing programs across a variety of channels. Their work includes researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice as to how to best reach the target market. The Marketing Specialist will be responsible for sending out Planet 13 related marketing messages to its audience. Essential Duties and Responsibilities Helps develop the creation and production of sales, marketing, and packaging materials. Responsible for sending out Planet 13 related messages to include daily text and email blasts. Promote brand awareness through marketing campaigns for our different brands. Ability to collaborate and work alongside Planet 13’s graphic designer to execute marketing campaigns. Oversees advertising schedules and placement. Execute goals in our marketing channels to better reach customers. Publish media articles on our website for investors. Manage vendor initiatives by coordinating project deliverables, maintaining vendor relationships. Help bring in influencers/celebrities for media opportunities to help promote our brands and store. Oversee all affiliate programs that help with sales for Planet 13. Undertake individual tasks of a marketing plan as assigned. Produce and manage photo and video content for social media platforms, website updates and events. Manage and maintain social media platforms, creating engaging content, monitoring performance metrics. Plan and execute partnerships from sponsorship opportunities. Ability and willingness to travel when needed to additional Planet 13 locations and marketing events. Helps prepare for involvement in community organizations and events. Comply with all HR policies including confidentiality and non-disclosure. Assist with the implementation of company policies, standard operating procedures, and performance standards. Maintain a clean and organized work environment. Daily compliance with company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules. Competencies Continuous Learning – Seek feedback to improve performance; pursue training and development opportunities; strive to continuously build knowledge and skills. Job Knowledge – Competent in required job skills and knowledge; minimal supervision; understand how job relates to others; use resources effectively. Use of Technology – Demonstrate required skills; adapt to new technologies. Communications – Express ideas and thoughts verbally; exhibit good listening and comprehension; select and use appropriate communication methods. Cooperation – Establish and maintain effective relationships; exhibit tact and consideration; offer assistance and support to co-workers; work cooperatively in group situations; resolve conflicts. Ethics – Treat people with respect; keep commitments; inspire trust; work with integrity and principles; uphold organizational values. Adaptability – Adapt to changes in the work environment; change approach or method to best fit the situation; manage frequent change, delays, or unexpected events. Attendance/Punctuality – Be consistently at work and on time; arrive at meetings and appointments on time. Dependability – Follow instructions, respond to management direction; take responsibility for own actions; keep commitments; commit to long/additional hours when necessary to reach goals. Initiative – Volunteer readily; undertake self‑development activities; ask for and offer help when needed. Innovation – Meet challenges with resourcefulness. Judgment – Exhibit sound and accurate judgment; support and explain reasoning for decisions; include appropriate people in decision‑making. Planning/Organizing – Use time efficiently. Quality – Demonstrate accuracy and thoroughness; look for ways to improve and promote quality; apply feedback to improve performance; monitor own work for quality. Quantity – Meet productivity standards; complete work in a timely manner; strive to increase productivity. Safety and Security – Observe safety and security procedures; determine appropriate action beyond guidelines; report potentially unsafe conditions; use equipment and materials properly. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience High school diploma or general education degree (GED); or one to five years related experience and/or training; or equivalent combination of education and experience. Marketing or Advertising related experience and/or training is preferred. Language Skills Ability to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals. Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Compute rates, ratios, and percentages; interpret graphs. Reasoning Ability Apply common sense to carry out instructions furnished in written, oral, or diagram form. Deal with problems involving several concrete variables in standardized situations. Computer Skills Proficiency in Microsoft Office applications (Outlook, Word, Excel, PowerPoint) and industry-specific software. Preferred: Adobe Illustrator, Adobe Photoshop, Microsoft Office, WordPress, and Web Design/Development. Certificates, Licenses, Registrations Must be 21 years of age or older. NV State Agent Card Required. OSHA 10 Required (company paid) to be completed within 6 months of hiring. Physical Demands Regular use of hands to finger, handle, or feel; talk or hear. Frequent standing, walking, sitting, reaching with arms and stooping, kneeling, crouching, or crawling. Occasional climbing or balancing, tasting or smelling. Occasional lifting or moving up to 50 pounds. Vision: close, distance, peripheral, depth perception, adjust focus. Work Environment Occasional exposure to heat; noise level usually moderate. Job may involve exposure to cannabis, cannabis odors, and cannabis smoke (Schedule I controlled substance). Disclaimer Responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status, or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws. #J-18808-Ljbffr