Marketing Programs Specialist

Marketing Programs Specialist

Wilmington, MA Hybrid Full-time

Locus Robotics is a global leader in warehouse automation, delivering unmatched flexibility and unlimited throughput, and actionable intelligence to optimize operations. Powered by LocusONE, an AI-driven platform, our advanced autonomous mobile robots seamlessly integrate into existing warehouse environments to enhance efficiency, reduce costs, and scale operations with ease.

Trusted by over 150 industry leading retail, healthcare, 3PL, and industrial brands in over 350 sites worldwide, Locus enables warehouse operators to achieve rapid ROI, minimize labor costs, and continuously improve productivity. Our industry-first Robots-as-a-Service (RaaS) model ensures ongoing innovation, scalability, and cost-effectiveness without the burden of significant capital investments. With proven capabilities in diverse workflows—from picking and replenishment to sorting and pack-out - Locus Robotics empowers businesses to meet peak demands and adapt to ever-changing operational needs.

As a Marketing Programs Specialist, you will support Locus Robotics' growth by executing high-impact, multi-channel marketing programs that drive demand and pipeline. Working closely with Marketing, Sales, and broader GTM teams, you will coordinate campaigns, manage timelines, and ensure seamless execution across channels. You'll leverage data, insights, and emerging AI tools to optimize performance and scale program impact. This role is ideal for an early-career marketer looking to build expertise in demand generation and campaign execution within a fast-paced, high-growth technology environment.

This hybrid role is based in our Wilmington, MA office, with a requirement to be onsite 2-3 days per week. The role also includes up to 10% travel.

Responsibilities

• Support multi-channel marketing programs from planning through execution to drive demand and MQAs.
• Coordinate assets, timelines, and cross-functional workflows across Marketing and GTM teams.
• Partner cross-functionally to support aligned program execution and reporting.
• Pilot AI tools across the program lifecycle and share reusable workflows, prompts, and best practices with the team.
• Deliver program reporting and insights to improve performance across audience, messaging, and channels.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3+ years of experience in demand generation, campaign management, or pipeline development.
• Strong copywriting and content development skills (email, landing pages, ads, webinars).
• Proficiency with CRM and marketing automation tools (e.g., Salesforce or HubSpot, Marketo).
• Proficiency with project management tools (e.g., Asana).
• Strong cross-functional collaboration and stakeholder management skills with ability to manage multiple priorities in a fast-paced environment.
• Data-driven, detail-oriented, and focused on measurable results.
• Excellent English communication skills, both written and verbal, with the ability to engage diverse audiences effectively.

Locus Robotics is an Equal Opportunity Employer.

The expected base salary range for this role is $70K to $95K annually, based on external market data, plus bonus and equity. Actual offers will depend on factors such as the candidate's experience, education, training, key or critical skills, geographic location, and current market and business conditions.

Application Fraud Detection Notice: To help maintain a fair and secure hiring process, Locus Robotics may use AI-assisted and other automated tools to detect suspected fraud, misrepresentation, or misuse of the application process. Hiring decisions are not made solely by automated means unless otherwise disclosed where required by law.