VP, Health Plan Sales

Radiology is the second most used healthcare service, used by over 51% of the workforce annually. Despite the critical role of radiology in healthcare, the process for undergoing a medical imaging exam has remained unchanged for decades. OneImaging is solving this with a concierge approach and a premium-quality radiology network of over 5,000 vetted providers across 48 states, which also reduces imaging costs by 60‑80%. Our solution helps patients and families access essential radiology services at fair prices and without surprise bills, all while delivering immediate savings and ROI for employers and payers on every exam.

We’re seeking a strategic, results‑driven Vice President of Health Plan Sales to lead our go‑to‑market efforts with health plans, TPAs, and strategic partners. This is a hands‑on selling role responsible for driving new revenue across fully insured and self‑funded lines of business, building embedded and reseller partnerships, and scaling adoption of OneImaging through a mix of direct and indirect channels.

What you’ll do

• Own the sales strategy and execution for health plans and TPAs, including national, regional, and Blues plans.
• Develop and close high‑impact reseller and embedded partnership deals that drive distribution and revenue.
• Sell across multiple lines of business (commercial, fully insured, ASO).
• Manage complex sales cycles with cross‑functional stakeholders, including medical management, innovation, network, and product teams.
• Collaborate with internal teams (Product, Implementation, Marketing, Legal) to structure compelling, scalable partnerships.
• Serve as the voice of health plan and TPA partners to inform product roadmap and GTM strategy.
• Maintain a robust pipeline and consistently meet or exceed growth targets.

About you

• 8+ years of enterprise sales or partnership experience in digital health, or health plan/TPA settings.
• Proven track record of owning and scaling growth and revenue from early‑stage ($0‑$10M) to $100M+ ARR.
• Proven success selling into health plans and/or TPAs, with deep understanding of payer business models.
• Strong executive presence with the ability to influence C‑level and VP‑level stakeholders.
• Experience in structuring and negotiating complex partnerships, including embedded and reseller deals.
• Strategic thinker with a bias toward execution and results.
• Passion for transforming healthcare through innovation and impact.

The target base salary range for this position is $170,000 to $210,000. This position is also commission eligible. The role is eligible to participate in our equity incentive and competitive benefits plans.

Equal Employment Opportunity

OneImaging is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views, or other applicable legally protected characteristics.

OneImaging is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at View email address on us.fitly.work.