Digital Marketing Director

Digital Marketing Director

Bachman's is committed to creating a caring environment while inspiring a passion for bringing beauty to life. The Digital Marketing Director is responsible for developing and executing comprehensive digital experience and marketing strategies that drive customer acquisition, engagement, and revenue growth across both retail and wholesale channels. This role leads the organization's digital experiences, ensuring a connected customer experience and aligning with overall business objectives.

Position Duties:

• Develop and execute integrated digital marketing strategies that support retail and wholesale business growth.
• Own the company's B2C/B2B digital experiences strategy and execution, including website user experience strategy, content management, product and event launches, homepage updates, site functionality, and ongoing performance optimization.
• Lead eCommerce marketing initiatives, including email marketing, SEO/SEM, digital merchandising, and conversion optimization.
• Develop and execute a coordinated marketing strategy that supports wholesale customers across channels, ensuring consistent messaging, marketing support, and sales enablement.
• Develop and manage the retail and wholesale customer database strategy, including CRM data governance, customer segmentation, data quality, and marketing automation initiatives
• Partner with Marketing, Website Business Owner, Sales/Merchandising, IT, and Customer Service to deliver integrated campaigns that support product launches, promotions, customer retention, and wholesale partner programs.
• Collaborate with marketing on connected experiences to ensure a seamless and consistent customer journey across channels.
• Establish digital marketing KPIs and performance metrics; monitor website, campaign, CRM, and channel performance to identify opportunities for optimization and maximize return on investment.
• Oversee relationships with external partners and internal teams to ensure successful execution of digital programs.
• Evaluate emerging digital marketing trends, technologies, and best practices to drive innovation and maintain a competitive advantage.
• Lead, mentor, and develop a high-performing digital marketing and analytics team while fostering a culture of collaboration, accountability, and continuous improvement.

Qualifications:

• 8–12+ years of experience in digital marketing, eCommerce, CRM, or omnichannel marketing, including minimum 3 years leading teams
• Proven expertise in integrated digital strategy across B2C/B2B, including website ownership, eCommerce performance, and customer experience optimization.
• Strong background in CRM, customer database strategy, and lifecycle marketing, including segmentation, behavioral triggers, automation, and journey mapping.
• Advanced analytical skills with experience in KPIs, performance measurement, A/B testing, competitive benchmarking, and data-driven optimization.
• Demonstrated leadership experience managing team members, cross-functional teams, and external partners with strong stakeholder management and communication skills.
• Experience working with digital experience and marketing platforms such as Sitecore, Shopify, WooCommerce, BigCommerce, Wix, Contentful, Google Analytics, CECS, Mailchimp, and Canva.

Benefits:

• Employee Discount
• Medical Insurance
• Dental Insurance
• Vision
• Life and AD&D
• Disability, Accident, Critical Illness Insurance
• 401(K)
• ID Watchdog
• Pet Insurance
• Wellness
• Employee Assistance Program (EAP)
• PTO
• Paid Holidays (6/year)

Compensation: $80-$90k Don't settle, come grow with us! Bachman's is an Equal Opportunity Employer