Vice President of Marketing

Vice President of Marketing

About the Company

Popular video-creation tool

Industry
Computer Software

Type
Privately Held

Founded
2013

Employees
51-200

Specialties

• screencast
• video
• screen recording
• and video editing

About the Role

The Company is in search of a VP of Marketing to spearhead its evolution into an AI-first learning and collaboration platform. The successful candidate will be responsible for the full marketing lifecycle, spanning both B2B and B2C, and will play a pivotal role in driving demand generation, product marketing, and AI-enabled marketing operations. This hands-on leadership position requires a strategic thinker who can also execute, with a focus on go-to-market and demand generation, B2C business ownership, and the design and deployment of AI agents across marketing functions. The role demands a leader who can build and lead a marketing team, establish KPIs, and work closely with the executive team on strategic planning and market expansion. The ideal candidate for this role at the company will have a proven track record of driving growth in both B2B SaaS and B2C consumer products, particularly in early-stage or growth-stage startup environments. Experience in AI marketing tools, demand generation, and strong product marketing skills are essential. The role is suited to a player-coach who is adept at setting strategy and executing it, with a deep understanding of positioning, messaging, segmentation, and go-to-market execution. The company values a results-focused, fast-moving, and accountable approach, and the role requires a leader who is creative, and proactive, and can effectively manage a lean team with the support of smart AI tooling.

Hiring Manager Title
President, GTM

Functions

• Marketing