Paid Media Coordinator

Job Description

Job Description

About People Search

People Search is a leading web development division within PeopleConnect, serving over one million customers nationwide. Our products consistently rank among the top 500 most visited websites in the U.S. and have been featured by Discovery Channel, Mashable, Vice, Entrepreneur, and Business Insider.

We build and scale products that connect, inform, and protect people. Our team is fast-moving, analytical, and highly collaborative, with a strong focus on measurable impact and continuous optimization.

Role Overview

PeopleConnect is hiring a Paid Media Coordinator to support execution and optimization of paid acquisition campaigns across key digital channels.

This role is focused on hands-on campaign management, performance analysis, and continuous optimization. You will work closely with senior strategists and cross-functional partners to drive efficient growth across multiple channels.

This is an ideal role for someone who wants to deepen their expertise in performance marketing, move quickly, and take ownership of campaign performance.

Core Responsibilities

Campaign Execution

• Build, launch, and manage paid campaigns across SEM, Paid Social, Display, Native, and Programmatic platforms

• Clearly articulate and structure ad account hierarchy across said platforms

• Core competencies should include Google and Meta Ads management/optimization

Optimization

• Make daily optimizations to improve CPA, ROAS, CTR, CPC, and conversion rates

• Adjust bids, budgets, targeting, and creatives based on performance data

• Execute A/B tests on ad copy, creatives, and landing pages

Reporting & Analysis

• Track campaign performance reporting using internal and external dashboards

• Identify performance changes and flag issues and/or opportunities to senior team members

• Assist in analyzing campaign results and performance trends

Collaboration

• Work with creative and content teams to update and test new ad assets

• Support senior team members in executing campaign plans

• Communicate campaign performance updates and changes clearly

Requirements

Experience

• 1–4 years of hands-on experience in performance marketing or paid media

• Experience managing campaigns in platforms such as Google Ads, Meta, TikTok, or programmatic networks

• Strong understanding of performance metrics such as CPA, ROAS, CTR, and conversion rate

Skills

• Analytical mindset with ability to interpret data and take action

• Experience running A/B tests and optimizing campaigns based on results

• Proficiency in Excel or Google Sheets

• Strong attention to detail and ability to manage multiple campaigns simultaneously

Nice to Have

• Experience with native platforms (Taboola, Outbrain)

• Familiarity with Google Analytics or similar tools

• Exposure to direct-response or high-volume acquisition environments

Salary

Base Range: $70,000 – $90,000

Bonus Target: 25%

This position is exempt (salaried).

The range reflects what the company reasonably expects to pay for the position. Actual compensation depends on experience, qualifications, and scope of responsibility.

Benefits

• 100% company-paid Medical, Dental, and Vision coverage

• Generous bonus package

• Unlimited Vacation policy

• Paid Sick Leave and Paid Holidays

• 401(k) Plan with company match

• Daily company-paid lunches for onsite employees

• Paid Parental Leave and Dependent Care support

• Student Loan Repayment Program and 529 Education Savings Plan

• Training and Education Reimbursement

• Paid Parking

• Pet Insurance and Employee Referral Rewards

• Dog-friendly office, complimentary snacks, beverages, and on-site gym

The Company’s Applicant and Worker Privacy Notice can be found here.

PeopleConnect is an equal opportunity employer.

Local area candidates are encouraged to apply. Please note we are not able to offer visa sponsorship, visa transfer, or corp-to-corp arrangements.

Note for Principal Agencies: Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees arising from the use of resumes submitted from agencies without a prior written and signed agreement and authorized job order in place.