Media Manager, North America

Job Overview We are looking for a Manager to implement the paid media strategy in North America. The role requires an experienced, collaborative paid media marketer who will be responsible for media strategy across the entire customer journey (awareness, acquisition, conversion, monetization). This highly cross‑functional role will collaborate with brand marketing, the internal media‑buying team, analytics, finance, product, and external partners to drive growth and maintain processes for all Tinder media. Responsibilities Manage full‑funnel media strategy and planning across always‑on and campaign initiatives (brand, ROI, acquisition), spanning video/CTV, digital, social, audio, and emerging formats Own and maintain global media investment and pacing, including annual and quarterly planning, budget trackers, and in‑flight reallocation to hit business, audience, and efficiency goals Design and run structured test‑and‑learn roadmaps (creative, audience, channel, format, bidding, measurement) in partnership with Marketing Analytics and regional teams, translating experiment results into clear, repeatable playbooks Set and maintain integration standards for media partners, including onboarding requirements, naming conventions, event mapping, and data quality expectations to protect and strengthen Tinder’s marketing data stack Serve as day‑to‑day lead for our media agency and key platforms, providing clear briefs, feedback, and priorities; ensure accountability on performance, creative excellence, audience strategy, and innovation across partners Partner closely internal marketing teams to translate brand platforms into media‑first ideas (formats, flighting, context, creator strategy) and to ensure integrated storytelling across paid, owned, and earned channels Collaborate with Creative on paid asset strategy and production, providing channel‑specific guidance on formats, specs, hooks, and messaging; influence how concepts are adapted for TikTok, Reels, Shorts, CTV, OOH, and more Drive operational excellence in media, including documentation, QA processes, budget governance, and partner scorecards, so the team can scale tests, learnings, and best practices across markets efficiently Qualifications Creative, curious, and collaborative; enjoys solving ambiguous problems with cross‑functional partners and isn’t afraid to propose new ways of working Communicates in a structured, concise, and insight‑driven way, especially when synthesizing data, framing trade‑offs, and making recommendations Thrives in a fast‑paced, highly matrixed environment, with a strong sense of ownership and ability to prioritize where media can have the biggest impact Has a test‑and‑learn mindset, comfortable setting hypotheses, defining success metrics, and calling clear “go/stop/scale” recommendations based on results Understands the full marketing funnel; from upper‑funnel brand building and consideration through acquisition, engagement, and monetization; and how media, creative, and product experiences connect across it Brings a deep understanding of digital marketing and paid media, especially social/video, mobile app growth, and GenZ‑focused platforms, and how those levers drive user growth, retention, and revenue Highly organized and detail‑oriented, with experience building and maintaining media budgets, trackers, and documentation that keep large, complex programs on track Excited to partner across disciplines (Brand, Social, Product Marketing, Analytics, Finance, Legal, PR/Comms, Regional Marketing) and comfortable influencing without direct authority 5+ years of paid media or performance marketing either in‑house or for a media agency Benefits Flexible Vacation, 10 annual Sick Days Time off to volunteer and charitable donations matching Comprehensive health, vision, and dental coverage 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP) 100% paid parental leave (including for non‑birthing parents), family forming benefits Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation Investment in development: mentorship through MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for professional development Investment in wellness: access to mental health support via Modern Health; paid concierge medical membership, pet insurance, ClassPass, Active&Fit Direct fitness membership subsidy, and commuter subsidy Free subscription to Tinder Commitment to Inclusion At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: Salary and Location The salary range for this position is $115,000 – $130,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job‑related skills, internal peer equity, as well as market and business considerations may influence the base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting. About the Company Tinder #J-18808-Ljbffr SupportFinity™