Director, Retail Sales Strategy

About Onnit Onnit is an Austin, Texas based health and wellness company that sells dietary supplements direct to consumers and through retail distribution. As a trusted and serious supplement brand, we provide high‑quality products with clinically studied ingredients designed to unlock a deeper mind‑body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are staying true to our mission of total human optimization. We are part of the Wellbeing Collective, an exciting Global Business Unit within Unilever built with a start‑up mindset. Our mission, with our science‑backed and disruptive portfolio, is to improve the health and well‑being of millions of consumers and continue leading in the Health and Wellness space. Join our culture that strives for Curiosity, Discipline, Approachability, Commitment, and Ownership Mindset and help us optimise human potential. Job Summary The Director of Retail Sales Strategy represents Onnit within the Unilever Wellbeing Collective and is accountable for strengthening Onnit’s sales planning discipline across all classes of trade. This role plays a critical part in building the strategic growth for the Onnit brand, including the go‑to‑market strategy for long‑term growth and profitability. It requires a highly strategic, data‑driven and collaborative leader with deep experience in omni‑channel sales within high‑growth CPG environments. Key Responsibilities Build the annual sales plan in partnership with Sales, Finance, Marketing, and Supply Chain; translate Onnit’s goals into channel, customer, and product level targets; develop long‑range demand and revenue forecasts. Own the S&OP forecast process, including cadence, accuracy tracking, and scenario modeling; partner with Demand Planning/Supply Chain to ensure inventory availability and minimize out‑of‑stocks; identify risks and opportunities versus plan and communicate them proactively. Track performance against plan at customer and product levels while meeting revenue and profit targets; build dashboards, scorecards, and KPIs that give sales leaders actionable insights; analyze trends to identify growth opportunities or performance gaps. Support pricing and promotional strategy to mitigate channel conflict while meeting top‑line and profitability objectives, including PPA, display, merchandising, and SKU rationalization; partner with internal teams in innovation and commercialization; provide data‑driven recommendations to optimise mix, margin, and customer profitability; execute shopper marketing initiatives at key retailers. Act as connective tissue between Sales, Finance, Marketing, and Supply Chain; translate strategy into clear, actionable plans for field teams; ensure consistent communication of goals, expectations, and performance. Lead analysis and provide insights from customer‑specific and syndicated data; lead development of selling stories on innovation with customers; build models to support scenario planning, pricing decisions, and resource allocation; provide insights that shape commercial strategy and investment decisions. Candidates are not required to reside in Austin, Texas but must be willing to travel as needed to support business operations. Qualifications 10+ years of experience in CPG sales with people‑leadership experience and proven track record in sales planning, customer development, category management, and trade planning. Inclusive leader with strong communication skills, a passion for team development, and a high degree of comfort in giving and receiving actionable feedback. Ability to influence cross‑functionally and build capabilities across the organization, with a passion for problem‑solving, collaboration, and detail orientation. Proven ability to work with all levels of leadership and functions across key customers to build best‑in‑class partnerships. Entrepreneurial spirit, tenacity, dependability, integrity, and innovative sensibility. Motivated to deliver results and get things done. Robust analytical skills with experience in driving the P&L and leading cross‑functional teams through challenging business environments. Expert storyteller who translates data into insights and distills disparate learnings into cohesive plans to drive the business. Sharp organizational skills, ability to multi‑task, and thrive in a dynamic, deadline‑driven environment. Superior presentation and communication skills (written and verbal). Benefits Full medical, dental, and vision benefits. Basic life insurance. Immediate 401(k) eligibility with company matching. Unlimited vacation. Paid holidays. Flexible workplace policy. $100/month flexible benefit stipend. Tuition reimbursement. Fringe benefits including in‑office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, and more. USA Pay Range: $175,000 USD - $190,000 USD. EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status. #J-18808-Ljbffr ONNIT