Fractional Director of Product Strategy & Design

Role Description

Join Us in Building the Future of Human Performance at Viction. We're not building another health app — we're building a new category of human performance technology. Our mission is to empower people to better understand themselves and continuously improve every aspect of their health and performance through scientifically grounded insights, intelligent coaching, and beautifully designed technology.

As our Fractional Director of Product Strategy & Design, you will serve as the steward of our product vision, translating strategy into execution while ensuring every feature contributes to a cohesive, differentiated, and compelling member experience.

Key Tasks & Responsibilities

• What problems deserve solving
• Which features matter most
• Which features should wait
• How features reinforce one another
• What creates lasting competitive differentiation
• What gets built, and why it gets built
• Feature priorities, technical and business dependencies, and product sequencing
• Release planning
• Protection of MVP discipline while guiding long-term platform evolution

Core Responsibilities

• Lead product strategy and evolve the long-term product vision
• Translate strategy into product roadmaps, epics, user stories, and development plans
• Lead product discovery, customer research, and journey mapping
• Guide UX/UI direction to create a premium consumer-grade experience
• Own the end-to-end member experience across onboarding, AI coaching, scoring, education, engagement, and retention
• Partner across engineering, design, AI, clinical, marketing, and leadership teams
• Champion a scalable design system and exceptional product quality
• Continuously validate assumptions through customer feedback and analytics
• Monitor emerging trends in AI, digital health, wearables, and human performance

Qualifications

• An experienced product leader with a passion for building consumer products
• Equally comfortable discussing customer psychology, UX, AI, engineering trade-offs, and business strategy
• A systems thinker who thrives in ambiguity and enjoys creating clarity
• A collaborative leader who inspires teams without relying on formal authority
• Someone who believes every feature should have a purpose and every interaction should build trust

Preferred Experience

• Consumer mobile applications
• Digital health, wellness, or human performance
• AI-enabled products
• Wearables and connected devices
• Subscription platforms
• Behavior-change or coaching products
• Startup or early-stage company experience

Work Arrangement

• 100% Remote, fractional engagement (~20 hours per week)

What Success Looks Like

• Build the right product, not simply adding more features
• Create a product experience that feels premium, intuitive, and motivating
• Translate vision into disciplined execution
• Help position Viction as a category leader in human performance

Why Join Viction?

This is an opportunity to influence the direction of a company from its earliest stages. You'll have meaningful experiences, direct access to founders, the ability to shape product strategy and experience, and the satisfaction of helping build technology that can genuinely improve people's lives.