Director of Product Marketing, GTM Strategy

Fleetio is entering an exciting new phase of growth. We've built innovative products across Maintenance, Fleet Intelligence, and our ecosystem, but product innovation alone isn't enough. Our next stage of growth depends on how effectively we commercialize those innovations and translate them into customer value, adoption, and revenue.

As the Director of Product Marketing, GTM Strategy, you'll build the operating system that connects Product, Marketing, Sales, Enablement, Customer Success, and Partnerships around bringing products to market.

This is a highly strategic, hands-on role responsible for creating the messaging, frameworks, sales plays, commercialization processes, and GTM operating rhythms that help Fleetio consistently launch, sell, and grow new products.

You’ll build the function from the ground up, and grow and lead a team focused on commercialization, GTM programs, and sales enablement.

Who you are

You're equal parts strategist, storyteller, operator, and builder.

You love turning complex products into simple customer stories that help sales teams win. You think beyond launches—you think about commercialization, adoption, pipeline, and revenue. You understand that great product marketing isn't about creating more assets. It's about building systems.

You've partnered closely with Product, Sales, Enablement, Marketing, Customer Success, and executive leadership to define positioning, create value messaging, develop repeatable sales motions, and improve how products reach the market.

You're comfortable creating the strategy yourself while also building the playbooks, messaging, presentations, and processes needed to make it real.

Most importantly, you're excited about building a function that doesn't exist today.

Your impact

GTM Strategy & Commercialization

• Create repeatable frameworks that consistently bring new products to market.
• Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
• Partner with Product leadership to ensure commercialization begins early in the product lifecycle, not at launch.
• Establish scalable launch readiness processes that support both major launches and continuous product innovation.
• Help shape pricing, packaging, and monetization strategies alongside Product, Finance, and Leadership.

Messaging, Positioning & Value Selling

• Own Fleetio's corporate messaging framework and customer value narrative.
• Develop positioning that shifts conversations from product features to business outcomes.
• Create messaging frameworks for company, platform, products, industries, and strategic initiatives.
• Build the First Call Deck and other foundational sales messaging used across the organization.
• Develop solution narratives for key growth areas including Maintenance, AI, Fleet Intelligence, Telematics, and Partnerships.
• Ensure messaging remains consistent across Marketing, Sales, Customer Success, Product, and Executive communications.

Sales Plays & Enablement

• Build repeatable sales plays that help Sales create pipeline and win deals.
• Partner closely with Sales Enablement to develop playbooks, talk tracks, discovery guides, objection handling, and value-selling content.
• Integrate messaging into MEDDPICC and other sales methodologies.
• Develop vertical messaging and industry-specific sales assets.
• Build and maintain a centralized repository of GTM messaging, presentations, and commercialization assets.
• Partner with field teams to continuously improve materials based on customer feedback.

Cross-Functional Leadership

• Serve as the connective tissue between Product, Marketing, Sales, Customer Success, Partnerships, and Executive Leadership.
• Build repeatable GTM planning rhythms across organizations.
• Help teams align around priorities, milestones, launch plans, and business outcomes.
• Partner with Demand Generation to ensure campaigns reinforce Fleetio's value narrative.
• Support partner commercialization through joint messaging, enablement, and go-to-market programs.

Building the Function

• Establish the commercialization function at Fleetio.
• Define operating processes, templates, and best practices.
• Identify opportunities to scale through AI, automation, and repeatable systems.
• Hire, coach, and develop a high-performing commercialization team as Fleetio grows.
• Create an environment focused on experimentation, learning, ownership, and measurable business impact.

Your experience

• 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS.
• Experience building commercialization, product marketing, or GTM programs from the ground up.
• Strong expertise in positioning, messaging, value frameworks, and sales enablement.
• Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing.
• Proven ability to translate product innovation into commercial success.
• Experience creating repeatable GTM operating models and launch processes.
• Excellent executive communication and storytelling skills.
• Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology.
• A builder's mindset—you enjoy creating structure where none exists and scaling teams over time.