Marketing Specialist

Job Title: Marketing Specialist

Job Description

The Marketing Specialist supports marketing, communications, and business development initiatives for a growing professional services organization. This role partners closely with leadership and cross-functional teams to strengthen brand presence, develop compelling marketing content, coordinate business development efforts, and contribute to strategic growth initiatives. The position is ideal for a proactive, organized marketing professional who enjoys managing multiple projects, collaborating across departments, and creating content that drives engagement and business growth.

Responsibilities

• Support the execution of integrated marketing and business development strategies across digital and traditional channels.

• Create, edit, and manage marketing content for presentations, collateral, website pages, social media, and other client-facing materials.

• Coordinate responses to business development opportunities, including drafting and organizing proposals, presentations, and supporting documentation.

• Assist with pursuit planning by helping to track opportunities, organize timelines, and support relationship-building initiatives.

• Develop and maintain marketing assets, including content libraries, project summaries, case studies, and organizational profiles.

• Manage social media calendars, scheduling, and content development while monitoring engagement and performance.

• Update and maintain website content and support search engine optimization (SEO) initiatives to improve visibility and engagement.

• Track marketing performance metrics, analyze campaign results, and provide data-driven recommendations for improvement.

• Coordinate industry events, trade shows, conferences, networking opportunities, and client engagement activities, including logistics and promotional materials.

• Conduct market research to monitor industry trends, competitive activity, and potential growth opportunities.

• Support client engagement initiatives, including surveys, feedback collection, and relationship management activities.

• Assist with internal communications, employee engagement initiatives, and company events to strengthen internal brand alignment.

• Manage branded materials, promotional items, and marketing inventory to ensure consistent brand representation.

• Collaborate with leadership and operational teams to identify marketing opportunities and support strategic initiatives.

• Work closely with executive leadership and business development teams to ensure marketing efforts align with organizational goals.

Essential Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

• 3+ years of professional marketing experience, preferably within a professional services, consulting, engineering, construction, or business-to-business (B2B) environment.

• Strong writing, editing, and content creation skills for both digital and print channels.

• Experience supporting proposals, presentations, and business development efforts in a deadline-driven environment.

• Experience coordinating marketing campaigns across multiple platforms, including digital and traditional media.

• Familiarity with customer relationship management (CRM) systems such as Salesforce, HubSpot, Microsoft Dynamics, or similar tools.

• Experience with website content management systems and SEO best practices.

• Proficiency with Adobe Creative Suite, Canva, Microsoft Office, and other marketing technologies.

• Strong organizational skills with the ability to manage multiple priorities and projects simultaneously.

• Excellent communication and interpersonal skills with a collaborative, team-oriented mindset.

• Self-motivated approach with strong attention to detail and problem-solving abilities.

• Willingness to learn and grow in a dynamic, evolving marketing environment.

• Ability to work as a team player and support colleagues where needed.

• Curious mindset with an interest in understanding markets, audiences, and emerging trends.

Additional Skills & Qualifications

• B2B marketing experience within a professional services environment.

• Experience managing social media marketing and digital content strategies.

• Familiarity with analytics tools and marketing performance reporting.

• Experience supporting executive leadership and business development teams.

• Experience in marketing strategy, marketing communications, and marketing management.

• Experience developing and executing marketing plans and campaigns.

• Exposure to digital marketing, social media management, and marketing analysis.

Work Environment

The role is based in Franklin, TN, within a professional services environment that emphasizes collaboration, strategic thinking, and cross-functional partnership. You will work closely with leadership, business development, and operational teams, frequently coordinating projects across multiple departments and disciplines. The position involves regular use of marketing technologies such as CRM platforms, website content management systems, analytics tools, Adobe Creative Suite, Canva, and Microsoft Office. The work setting supports a mix of independent, focused tasks and team-based initiatives, often managing multiple deadlines and priorities. The environment values curiosity, continuous learning, and a proactive approach to problem-solving, offering opportunities to contribute to strategic growth initiatives and brand-building efforts.

Job Type & Location

This is a Permanent position based out of Franklin, TN.

Pay and Benefits

The pay range for this position is $75000.00 - $85000.00/yr.

Quarterly performance bonuses Safe Harbor 401(k) plan with company match 100% medical insurance for Team Member + 40% dependent coverage Dental and vision insurance available Health Savings Accounts with company contribution 100% company-paid life insurance 100% company-paid short- & long-term disability Unlimited PTO for qualified Team Members Paid holidays Paid parental leave Team Member referral bonus structure

Workplace Type

This is a fully onsite position in Franklin,TN.

Application Deadline

This position is anticipated to close on Jul 24, 2026.

About Aston Carter

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email View email address on click.appcast.io (%View email address on click.appcast.io) for other accommodation options.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.