Head of Product Marketing Management

Director, Product Marketing Location: Franklin, TN (Fully In-Office)

Reports to: GVP, Marketing Strategy

Overview We are seeking a strategic, market-driven leader to serve as our Director of Product Marketing. This role establishes dedicated product marketing leadership to define and articulate how our offerings create value in the market, translating complex solutions into clear, compelling positioning for distinct audiences and use cases. The Director of Product Marketing will lead go-to-market strategy in close partnership with Tech, Operations, Sales, Enablement, and Digital Strategy, serving as the connective tissue between market insight, product development, and GTM execution. This role is critical to strengthening how we communicate what we do, who it’s for, and why it matters, ensuring product investments translate into adoption, growth, and measurable impact.

Ensure consistency and clarity across website, campaigns, sales & events materials, product launches, and partner communications

Market, Audience & Competitive Intelligence Lead market and audience research to deeply understand customer needs, jobs-to-be-done, buying triggers, and objections

Define and evolve buyer personas and audience segmentation across priority industries and customer types

Own competitive intelligence, including win/loss insights, competitive positioning, and differentiation strategies

Partner with Voice of Customer efforts to ensure insights are synthesized into actionable messaging and roadmap inputs

Go-To-Market Strategy & Launch Lead GTM strategy for new and existing products, solutions, and packaged offerings

Define target audiences, launch plans, success metrics, and enablement requirements for each release

Partner with Campaign Management, Revenue Marketing, Brand, and Partner Marketing to activate GTM plans across channels

Product Partnership & Roadmap Influence Serve as a strategic partner to Product and Technology teams as product management capabilities scale

Bring market insights, customer needs, and sizing perspectives into product discovery, prioritization, and roadmap discussions

Help identify opportunities to productize offerings based on repeatable value and market demand

Develop sales narratives, pitch frameworks, talk tracks, and supporting assets aligned to buyer journeys

Support field readiness for launches, new segments, and evolving positioning

Team Leadership & Strategic Influence Establish product marketing processes, frameworks, and best practices

Bring a strong strategic POV to marketing leadership, planning, and executive discussions

Elevate product marketing as a core driver of growth, alignment, and clarity across the organization

Qualifications 8–10+ years of experience in B2B product marketing, solutions marketing, or strategic marketing roles

Strong marketing and customer orientation, with experience translating insights into clear narratives

Experience partnering closely with Product Management & Tech orgs, Sales, and Enablement teams

Ability to operate at both strategic and executional levels, from frameworks to shipped assets

Experience in tech-enabled platforms, marketplaces, or complex B2B ecosystems preferred

Sales and Partner teams confident in articulating our value to the right audiences

Scalable product marketing frameworks that support growth and productization

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