Sales Consultant

Job Description

Job Description

Job Title: Sales Consultant

Location: Bomnin Cadillac Chevrolet Homestead

Reports To: General Sales Manager (GSM), Sales Managers, COO

Job Status: Full-time, Exempt

Department: Sales

 

Job Summary:

The Sales Consultant at Bomnin Automotive is a customer-focused professional responsible for assisting customers in selecting and purchasing vehicles that meet their needs. This role plays a critical part in achieving sales targets, delivering excellent customer service, and ensuring a positive buying experience for customers.

 

Key Responsibilities:

Customer Interaction:

• Greet and engage customers with a friendly and professional demeanor.
• Identify customers' needs and preferences, and provide guidance on vehicle options.
• Conduct vehicle presentations and test drives to showcase features and benefits.
• Answer questions and address concerns to assist customers in making informed decisions.
• Maintain a high level of product knowledge and stay updated on the latest vehicle models and features.

Sales Process:

• Guide customers through the sales process, including presenting pricing, financing options, and incentives.
• Negotiate terms and conditions to reach a mutually beneficial agreement.
• Prepare and review sales contracts, ensuring accuracy and compliance with legal requirements.
• Collaborate with the finance and insurance team to assist customers in securing financing or lease agreements.

Follow-Up and Relationship Building:

• Follow up with customers post-sale to ensure their satisfaction and address any concerns.
• Build and maintain lasting relationships with customers to encourage repeat business and referrals.

Sales Targets:

• Achieve monthly and annual sales targets and performance goals set by the GSM and COO.

Documentation and Record Keeping:

• Accurately complete all required paperwork and documentation related to sales transactions.

Product Knowledge:

• Stay informed about the features, specifications, and benefits of the vehicles in the dealership's inventory.
• Participate in training and professional development programs to enhance product knowledge and sales skills.

Compliance:

• Adhere to dealership policies, sales processes, and legal requirements.
• Maintain ethical and professional conduct at all times.