Director of Marketing
$125k - $160kSoni Resources
Director of Marketing
Location: NYC / hybrid / 4 days on-site Soni is partnered with a client seeking an experienced, creative, and data-driven Director of Marketing to lead brand strategy and multi-channel marketing for a growing real estate company. The ideal candidate brings both strategic vision and hands-on execution skills, with a passion for building brands in competitive urban markets. Brand Strategy & Creative Direction (30%)
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
Location: NYC / hybrid / 4 days on-site Soni is partnered with a client seeking an experienced, creative, and data-driven Director of Marketing to lead brand strategy and multi-channel marketing for a growing real estate company. The ideal candidate brings both strategic vision and hands-on execution skills, with a passion for building brands in competitive urban markets. Brand Strategy & Creative Direction (30%)
- Drive brand consistency and evolution across all marketing channels, campaigns, and physical touchpoints
- Lead creative development with internal and external partners including designers, photographers, and production agencies
- Build and execute positioning strategies for new and existing properties, including go-to-market planning
- Own end-to-end email marketing including strategy, design, deployment, and performance analysis
- Manage CRM platforms and audience segmentation to drive personalized, conversion-focused campaigns
- Monitor and report on KPIs including open rates, click-through, and lead generation to continuously improve results
- Develop and execute social media strategy across all platforms including Instagram, TikTok, LinkedIn, and YouTube
- Oversee content calendars, brand voice, and visual storytelling across corporate and property-level accounts
- Build and manage relationships with influencers, media partners, and content creators
- Partner with operations, sales, and development teams to ensure marketing supports broader business objectives
- Lead and manage relationships with agencies, freelancers, and creative vendors
- Report campaign performance, market insights, and strategic recommendations to executive leadership
- Maintain a deep understanding of the company's property portfolio including positioning, competitive landscape, and target demographics
- Conduct field visits to assess and improve on-site brand presentation across locations
- Ensure brand integrity and consistency across all internal and external communications and materials
- Bachelor's degree in Marketing, Communications, or related field
- 5-7 years of marketing experience with at least some background in real estate, property management, or related field
- Hands-on experience with email platforms, social content creation, and paid digital strategy
- Proficiency in analytics tools including Google Analytics and Meta Insights
- Strong writing, storytelling, and creative direction capabilities
- Proven ability to manage multiple projects, vendors, and budgets simultaneously
- Familiarity with competitive urban real estate markets a plus
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
Vacancy posted 22 hours ago
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