Senior Marketing Strategy & Operations Manager

Director, Marketing Strategy & Operations About ROLLER ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes. But here's the best part: our team. We're a group of 300+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We're aiming high and believe that the possibilities are endless. As we continue to grow globally, we're excited to write our success story and have fun along the way. We genuinely love what we do, and we're looking for like‑minded people to join us on this amazing journey. If you're ready to be part of a dynamic team and make a real impact, come aboard, and let's create some unforgettable experiences together at ROLLER! The Director, Marketing Strategy & Operations at ROLLER will play a pivotal role in driving operational excellence across the marketing organization. This person will partner closely with marketing and revenue leadership to design and implement the systems, data structures, and processes that power data-driven decision-making and scalable growth. You’ll own and optimize the marketing tech stack, ensure seamless lead management and attribution, and build clear, actionable reporting frameworks that drive alignment across marketing, sales, and finance. Beyond analytics and process, you’ll help manage team workflows, calendars, and quarterly business reviews—identifying opportunities to streamline and innovate, including leveraging AI to enhance efficiency and insight. What You'll Do Partner with marketing leadership to define operational priorities that align with broader GTM and business goals. Work with the Business Systems Team to manage and optimize the marketing tech stack, documenting processes and system flows to ensure consistency and scalability. Implement, optimize, and maintain lead lifecycle processes, including scoring, routing, and multi‑touch campaign attribution. Work closely with Sales & Revenue Operations to align on full funnel reporting and pipeline contribution in order to help #J-18808-Ljbffr Roller