Marketing Generalist

Marketing Generalist

Imagine being part of a company where your growth is valued and your journey is supported. Imagine yourself at Langley Federal Credit Union, where we're dedicated to shaping a meaningful path together. You belong at Langley.

Langley Federal Credit Union is one of the 100 largest credit unions in the United States with over $5B in assets and over 400,000 members. We are constantly growing and have recently expanded to neighboring states and other parts of Virginia.

Langley is committed to being the best place you will ever work, and it all begins with our comprehensive employee benefits package, which includes affordable medical, dental, and vision plans in addition to:

Investing in You:

• Educational Assistance, encompassing books, lab fees, registration costs, and more.
• Support for Student Loan Repayment.
• Abundant Career Growth Opportunities.

Time Off That Matters:

• Generous Paid Vacation that starts accumulating from day one, progressively increasing with every five years of service, up to a maximum cap.
• Celebrate 13 Paid Holidays, including your birthday and the day following Thanksgiving; enjoy Floating Holidays too!
• Paid Sick Time for all team members.

Financial Security:

• Highly competitive 401K plan featuring a 6% company match, with immediate vesting with a ROTH IRA option.
• Company-covered short- and long-term disability insurance.
• Complimentary Life Insurance and the choice of additional Voluntary Life Insurance.
• Flexible Health Care and Dependent Care benefits.

Langley Federal Credit Union is currently hiring for a Full Time Marketing Generalist to work a Hybrid from our City Center office, located in Newport News, VA.

Job Summary:

Supports Langley's overall marketing strategy through the development, implementation, and management of various marketing initiatives across different channels that align with member needs and contribute to the business's growth. Plays a pivotal role using a diverse skillset to drive Langley's marketing efforts forward. Collaborates with internal business partners such as Deposits, Consumer Lending, Mortgage, Commercial Lending, Digital Banking, Investments, and Insurance to drive desired business outcomes.

Essential Functions, Duties, and Responsibilities:

• Familiarizes self with Langley's mission, vision, and operational procedures to deliver strategies and content that are aligned with the organization.
• Develops marketing plans with internal business partners, including defining business objectives, promotional offers, target audience, product messaging, required assets, and timeline.
• Writes compelling content that resonates with the target audience for various marketing assets.
• Implements and manages multiple marketing campaigns across various channels to generate sales leads and achieve defined objectives.
• Monitors campaign performance through analytical tools, including Google Analytics, to make data-driven adjustments and achieve marketing goals.
• Generates, analyzes, and presents reports on campaign KPIs and success metrics to internal business partners.
• Assists with analyzing internal member data and market trends to segment audiences effectively and tailor marketing strategies accordingly.
• Collaborates with cross-functional team members to provide direction on marketing initiatives and align with overall business objectives.
• Organizes and maintains marketing records, including asset approvals, marketing plans, and department-related databases.
• Posts and manages internal communications through Langley's intranet portal.

Qualifications:

• Bachelor's degree in marketing, advertising, communications, or related field
• Two to five years of marketing-related experience required, including:
• Ability to use creativity and strategic thinking to develop and execute successful marketing campaigns.
• Proficiency in marketing fundamentals, including content writing, marketing strategy, audience targeting, market research, email marketing, brand messaging, and analytics.
• Experience with marketing tools, like Google Analytics.
• Ability to analyze campaign data and deliver strategic insights on metrics
• Strong written and verbal communication skills for content writing, collaboration with cross-departmental teams, and executive presentations.
• Exceptional organizational and time management skills to handle multiple campaigns and projects.
• Intermediate skills with project management systems (e.g., Jira) and knowledge of financial products and services are a plus.

Targeted Salary Range: $57,100 - $72,000 depending on experience

Competencies:

• Service Champion – Adopts a service orientation, building trusting relationships and delivering value for associates, members, and communities.
• Langley Ambassadors – Demonstrates a passion for Langley's vision, encouraging diversity, equity, and inclusion while considering Langley's values when making decisions and taking accountability for delivering results.
• Agile in Action – Adapts to changes in the business, demonstrating innovation to improve Langley and advance the business into the future.
• Team Driven – Collaborates across Langley, communicating with transparency and prioritizing a team-based approach that delivers optimal outcomes for associates, members, and communities.
• Continuous Learners – Maintains an understanding of Langley's business and how value is delivered to members and actively pursues opportunities to grow oneself and strengthen the organization.

Physical Requirements:

The physical demands described here must be met by an employee to successfully perform this position's essential functions, duties, and responsibilities. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. To perform the essential functions of this position, employees must be able to use hands and arms down to the fingers to operate standard office equipment such as a mouse and keyboard. Regular vision and the ability to color code and discern different colors are required. Employees must have the ability to speak and hear. This position is mainly sedentary.

Working Conditions:

The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Work is performed in a climate-controlled office environment where the noise level is typically quiet.

This job description is not designed to cover or contain a comprehensive listing of functions, duties, or responsibilities required of the employee. Functions, duties, and responsibilities may change, or new ones may be assigned at any time, with or without notice.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.