Marketing Director

Job Description

Job Description

First America Homes (FAH) is the homebuilding division for The Signorelli Company (TSC), a vertically integrated, diversified real estate company based in The Woodlands, TX. Established in 1994, TSC has experience in all the aspects of real estate that make up master planned communities including land development, commercial, mixed-use, office, medical, outdoor hospitality, multi-family and single-family development.  FAH is currently one of the fastest growing privately held homebuilders in the State of Texas with presence across all four quadrants of the greater Houston area and growing.  

POSITION SUMMARY:

The Marketing Director for First America Homes is responsible for leading the overall marketing strategy and performance across all homebuilding regions and communities. This role drives traffic, lead generation, conversion, and brand performance by aligning marketing initiatives with company objectives and regional business goals.

The Marketing Director serves as a strategic partner to the Vice President of Marketing, Division Presidents, Sales leadership, and regional marketing teams, ensuring consistency and effectiveness across all marketing efforts. This position provides leadership, direction, and performance oversight for regional marketing operations while supporting long-term growth and market expansion.

Work Location: On-site – The Woodlands, Texas

 

ESSENTIAL JOB RESPONSIBILITIES:

Homebuilding Marketing Strategy & Leadership

• Develop and lead the overall marketing strategy for First America Homes across all regions and communities
• Align marketing initiatives with company objectives, sales goals, and regional business plans
• Ensure consistency and effectiveness of marketing strategies, campaigns, and brand execution across all markets

Performance Ownership & Business Impact

• Own marketing performance across all homebuilding regions, including traffic, lead generation, conversion, and absorption metrics
• Establish and monitor key performance indicators aligned with business goals
• Analyze performance data and implement strategic adjustments to improve outcomes and return on investment
• Provide regular reporting and actionable insights to executive and division leadership

Regional Leadership & Team Oversight

• Provide leadership and direction to Senior Marketing Managers, Marketing Managers, and regional marketing teams
• Ensure alignment of marketing strategy and execution across all regions and communities
• Support development of marketing talent by fostering accountability, strategic thinking, and performance ownership
• Establish standards and best practices for marketing execution across regions

Division & Sales Partnership

• Partner closely with Division Presidents and Sales leadership to align marketing strategies with business priorities and sales objectives
• Evaluate market conditions, buyer behavior, traffic trends, and conversion performance to inform decision-making
• Support business planning discussions with recommendations related to growth, positioning, and community performance

Brand Strategy & Positioning

• Own and evolve the First America Homes brand strategy across all markets
• Ensure consistent messaging, positioning, and visual identity across all marketing channels and communities
• Identify opportunities to strengthen brand differentiation and market presence

Agency & Vendor Strategy

• Oversee agency relationships and vendor partnerships supporting homebuilding marketing efforts
• Establish standards for performance, scope, and accountability
• Lead contract negotiations and ensure alignment with company objectives

Budget Oversight & Resource Allocation

• Oversee marketing budgets across all homebuilding regions, ensuring effective allocation of resources
• Evaluate return on investment and adjust strategies to maximize performance
• Partner with Finance and leadership to align marketing investments with business goals

Innovation & Continuous Improvement

• Identify opportunities to improve marketing processes, tools, technologies, and reporting capabilities
• Drive adoption of best practices and scalable marketing solutions across regions
• Stay informed on industry trends and emerging marketing strategies to maintain competitive advantage

SUPERVISORY RESPONSIBILITIES

• Directly supervises Senior Marketing Managers and may oversee broader regional marketing team structure 
• Provides leadership and direction to Marketing Managers, Marketing Specialists, and supporting marketing staff through regional leadership structure 
• Responsible for aligning team performance with company marketing strategy and business objectives

CORE VALUES

• Integrity:  Do the right thing, always. Corporate sustainability can only be achieved through trust and integrity.
• Growth: Strive to do more. There is no growth in your comfort zone and no comfort in your growth zone.
• Innovation: Think differently. Innovation is the ability to see change as an opportunity, not a threat.
• Vision: A strong team turns a vision into reality. We focus not on where we are, but where we are headed.
• Excellence:  Excellence is not a skill, it’s an attitude. We are what we repeatedly do. It is not an act, but a habit.

EDUCATION

• Bachelor’s degree in marketing, communications, business, or related field required
• Master’s degree preferred

EXPERIENCE

• 10+ years of progressive marketing experience 
• Experience leading multi-market or regional marketing strategy 
• Proven ability to drive business outcomes through marketing initiatives 
• Experience leading and developing marketing teams 
• Homebuilding, real estate, or development experience required 

TALENTS

• Strong strategic thinking and business acumen 
• Executive-level communication and influence 
• Leadership and organizational development skills 
• Data-driven decision-making and performance optimization 
• Ability to manage complexity across multiple regions and stakeholders 
• High level of accountability, ownership, and decision-making authority