Broker and Strategic Partnerships Manager

Broker & Strategic Partnerships Manager About Niural Niural is the first AI-native global PEO platform built for fast-growing companies — unifying US Payroll, US PEO, Global EOR, Global Payroll, Contractor Management, and Global Payments into a single intelligent platform powered by AI. With our proprietary tax engine, EMMA AI SuperAgent, and modern payment rails, we're replacing the fragmented, decades-old infrastructure that holds businesses back. Backed by a $31M Series A and growing 700% year-over-year, we're building the system of intelligence for the modern CFO — and we're just getting started. About the Role Brokers and benefits consultants are one of the most powerful distribution channels in the PEO space — and Niural is ready to build that engine from the ground up. We're looking for a Head of of Broker & Strategic Partnerships to own and scale our broker channel, establishing Niural as the go-to PEO and global workforce platform for benefits brokers, insurance consultants, HR advisors, and strategic referral partners across the country. This is a foundational role. You'll be tasked with building this function, which means you'll design the program, sign the early partners, and set the playbook that the team scales from. You'll work closely with Sales, Marketing, and Customer Success to ensure broker-referred clients convert, onboard smoothly, and stay. What You'll Do Build & Scale the Broker Channel Design and launch Niural's broker and strategic partner program from the ground up — including partner tiers, commission structures, co-marketing support, and onboarding processes. Identify, prospect, and sign benefits brokers, insurance consultants, HR advisors, and other referral partners who serve the SMB and mid-market segments Niural targets. Serve as the primary relationship owner for all broker and strategic partners, ensuring they are educated, enabled, and motivated to refer clients to Niural. Drive Revenue Through Partners Own the broker-sourced pipeline and revenue targets, building a channel that becomes a meaningful and predictable source of new business. Collaborate with the sales team to ensure smooth handoffs, fast follow-up, and strong conversion of broker-referred leads. Track partner performance and optimize the program based on conversion rates, referral volume, and revenue contribution. Enable & Educate Partners Develop broker-facing materials including pitch decks, product guides, comparison sheets, and competitive battlecards. Run regular partner webinars, trainings, and check-ins to keep Niural top of mind and partners up to date on new products and capabilities. Represent Niural at industry events, PEO conferences, and broker association meetings. Strategic Partnerships Identify and develop non-broker strategic partnerships — including accounting firms, financial advisors, VC/startup ecosystems, and technology platforms — that can drive qualified referrals at scale. Structure and negotiate partnership agreements with legal and executive support. Collaborate with Marketing on co-marketing campaigns, partner spotlights, and joint events. Cross-Functional Collaboration Work closely with Customer Success to ensure broker-referred clients receive a white-glove onboarding experience that reflects well on the referring partner. Partner with Product to surface broker and client feedback that informs the roadmap. Provide regular reporting to leadership on channel health, partner pipeline, and revenue attribution. About You You'll thrive in this role if: You have deep relationships in the broker and benefits consulting community and know how the PEO referral model works. You're a builder — excited to create something from scratch rather than inherit an existing program. You're equally comfortable in a strategic planning meeting and a partner happy hour. You're commercially minded with a strong instinct for what motivates partners and how to structure deals that work for everyone. You communicate clearly, follow through consistently, and build trust quickly. Requirements 4+ years of experience in PEO, HR tech, benefits, or insurance — with meaningful exposure to broker channels and partnership models. A proven track record of building and managing broker or channel partner relationships that drive revenue. Deep understanding of the PEO sales cycle and how brokers/benefits consultants influence buying decisions. Strong network within the broker and benefits consultant community. Experience structuring partner agreements, commission models, and co-marketing programs. Comfortable operating in a fast-moving, early-stage startup environment with limited resources and high expectations. Nice to Haves Experience with global HR tech, EOR, or payroll products. Familiarity with CRM and partner management tools. Existing relationships with VC ecosystems, startup communities, or accounting/advisory firms. What You'll Get A chance to build one of the most important revenue channels at a high-growth AI-native PEO platform at a pivotal stage. Significant autonomy, meaningful equity, and direct access to executive leadership. Competitive compensation and comprehensive benefits — health, dental, vision, and 401(k). A front-row seat to one of the most exciting companies in global HR tech, headquartered in NYC next to the NYSE. Compensation: $100,000–$150,000 base + commission + equity