Regional Director of Marketing

Job Description

Job Description

Description:

ABOUT FIVE IRON

Backed by Callaway Golf and Danny Meyer’s Enlightened Hospitality Investments, Five Iron blends world-class technology with hospitality-driven service across its sports bars, restaurants, and entertainment venues. With 35 locations open and more than 50 in the pipeline worldwide, the brand is expanding its reach while remaining rooted in innovation, inclusivity, and community connection.

THE ROLE

We’re looking for a sharp, connected, and energetic Regional Director of Marketing to build partnerships and make sure Five Iron is the name on everyone’s lips — from hotel concierges to corporate event planners to the after-work crowd.

If you come from hospitality, travel & tourism, live events, or entertainment, you already know how to market an experience. That's exactly the muscle we need.

CORE RESPONSIBILITIES

• Own regional marketing strategy across Five Iron locations — from concept to execution to results
• Build partnerships with hotels, corporate accounts, event planners, and local businesses to drive group bookings and brand love
• Plan and execute local activations, events, and campaigns that fill the bays and build the brand
• Work closely with venue GMs and the corporate team to keep things locally sharp and brand-consistent
• Support franchise partners with marketing guidance and brand-aligned local playbooks
• Manage budgets, track performance, and turn data into better decisions
• Serve as the primary point of contact for retail and franchise marketing requests — qualifying, routing, and owning each one through to completion
• Ensure every inbound request is clearly scoped and aligned with business priorities before it touches the broader Marketing team
• Evaluate whether needs can be solved with existing assets or templates before spinning up new workstreams
• Set realistic timelines and project-manage deliverables from first request to final hand-off
• Support new store opening marketing efforts across domestic and international locations — from pre-launch buzz to grand opening and beyond

MARKET PERFORMANCE TRIAGE

• Identify and support underperforming markets using data-driven insights and proven playbook tactics
• Collaborate with operations, analytics, and marketing teams to diagnose challenges and build corrective action plans
• Deploy local activations, partnerships, and campaigns designed to reenergize market awareness and drive performance

REQUIRED EXPERIENCE

• Background - and love for - hospitality, travel & tourism, live events, or experiential consumer brands
• Proven track record building and executing local marketing strategies that move the needle
• A natural connector who gets energized by being out in the market
• 6+ years in marketing, with regional or multi-unit experience preferred
• Franchise experience? Big plus
• You know NYC — its neighborhoods, its rhythms, and how to make something feel unmissable here

COMPENSATION AND BENEFITS (*applies only to full-time employees):

• Base salary $120,000 - $150,000+ with bonus potential
• Hybrid work model
• Health, Dental, and Vision insurance*
• Short-Term Disability*
• Accident and Critical Illness Insurance*
• 401(k) *

Job Type: Exempt, Full Time

Five Iron Golf is committed to celebrating diversity and creating an inclusive environment for employees of all backgrounds. Five Iron Golf provides Equal Employment Opportunity to everyone and complies with all applicable Federal, State and Local laws governing nondiscrimination in all locations. Five Iron Golf will consider all requests for reasonable accommodations as required.