Associate Director of Brand Marketing

At Dr. Squatch ( ), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified BCorp in 2023. We’re looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier! About the Role Associate Director of Brand & Integrated Marketing – a hybrid full‑time role based in New York City, NY (NoMad area) with four days per week in the office. Report to the Head of Jukebox. Base compensation range $150,000–$170,000, commensurate with experience. What You'll Do Brand Strategy & Storytelling – Support the evolution of Jukebox’s brand positioning, voice, and visual identity, ensuring cohesive expression across packaging, retail, campaigns, PR, and digital channels. Integrated Campaigns, Social & Launches – Lead integrated brand and product campaigns across DTC, retail, organic social, and PR. Own go‑to‑market execution from brief through launch. PR, Cultural Moments & Earned Media – Set the strategy for launches, seasonal moments, and earned media opportunities that drive awareness and brand relevance, with PR agency support. Marketing Calendar & Operations – Own the annual and quarterly marketing calendar, aligning launches, campaigns, and key moments. Drive cross‑functional timelines, workflows, and executional rigor. Measurement & Optimization – Define KPIs for brand awareness, equity, and revenue contribution. Monitor results and use insights to continuously refine and improve campaigns. About You 5–8 years of experience in brand marketing, integrated marketing, or campaign leadership within consumer, beauty, wellness, or lifestyle brands. Brand‑first marketer with experience translating strategy into compelling campaigns, launches, and cultural moments. Proven ability to lead integrated campaigns across DTC, retail, organic social, and PR, owning work end‑to‑end from briefing through launch. Experience managing external agencies (creative, PR, social) with a clear point of view and strong executional oversight. Creative and operational skill set, balancing big ideas with timelines, details, and delivery. Strong cross‑functional collaborator and people manager, energized by fast‑growing brands and building something bold from the inside. Why Join Us Be part of a fast‑growing brand at a pivotal stage. Help shape the future of Jukebox’s voice, identity, and marketing strategy. Work in a culture that values bold ideas, creativity, and impact. Make your mark on a brand positioned to become a category‑defining player in personal care. We offer a competitive salary in a growth‑focused & collaborative team environment. Benefits include medical, dental, vision, 401(k) with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and free products. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we’ll do our very best to adjust as needed. We do not discriminate on the basis of any protected group status under any applicable law. We are committed to equal employment opportunity and a diverse workforce. #J-18808-Ljbffr Dr.-Squatch