Copywriter

3INA is the No.1 growth colour brand in Spain, and one of the fastest expanding beauty brands, already delighting customers in more than 40 countries. 3INA is more than a beauty brand: we were born in 2016 with a view to disrupt. Responding to a generation who approached makeup in a fresh, fearless, and democratic way, is a brand that is playful, built on confident aesthetics, and with a commitment to delivering premium products at an affordable price. Working at 3INA is being part of a unique culture that focuses on creativity, innovation, and customer satisfaction. We have an entrepreneurial mindset; we aim for excellence whilst delivering results in an honest and fun work environment! It is demanding but also extremely rewarding as we take huge pride on our sense of belonging and camaraderie. We approach our actions with a deeper level of care and respect for all our employees, community, and planet. Are you up for the challenge? The role: We’re looking for a creative copywriter with 3+ years of experience to join our team based in Madrid. Someone who loves turning ideas into campaigns, products into stories, and everyday communication into something people actually want to read. You’ll be responsible for shaping how 3INA communicates globally, from product launches and campaign storytelling to ecommerce, CRM and social content. Experience in the beauty sector is a plus, but not essential. The ideal candidate is native in both English and Spanish, with the ability to adapt messaging naturally across different markets, audiences and platforms. Your challenge: Develop creative concepts and copy for product launches, campaigns and brand activations. Create and adapt content across multiple touchpoints, including CRM, ecommerce, social media, paid media, retail, packaging and visual merchandising. Write engaging product storytelling for makeup and skincare launches, translating product benefits into clear, distinctive communication. Own and maintain the brand tone of voice across channels and markets. Collaborate closely with creative, ecommerce, visual merchandising and product marketing teams to bring campaigns to life. Produce CRM content including newsletters, subject lines and automated flows. Create SEO-focused copy for landing pages, PDPs, blogs and digital campaigns, with a strong focus on customer experience and brand consistency. Manage and write editorial blog content aligned with the brand’s communication strategy. Support localisation and transcreation needs across markets. Contribute to naming, campaign ideation and overall brand storytelling. What we expect from you: 2+ years of experience in copywriting, content or brand communication. Native-level writing skills in both English and Spanish. Strong copywriting and storytelling skills, with a clear understanding of branding and tone of voice. Experience creating content across multiple channels and formats. Experience in beauty, fashion or lifestyle brands is a plus. Understanding of ecommerce, SEO, CRM and digital marketing communication. Experience working with CMS platforms. Ability to work cross-functionally in a fast-paced creative environment. Strong attention to detail and visual sensitivity. Why join 3INA: Culture of freedom, diversity & inclusion, and responsibility Free 3INA Product every Q You will have special 30% discount and we do not forget your family and friends either! Feel free working from home or office, you choose! Keep learning with 3INA We offer courses to our employees, depending on their needs and roles! We take care of your development and professional growth with frequently performance appraisals Company events every 3 months Equal opportunity employer: 3INA Makeup is an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, disability, medical condition, gender identity or sexual orientation or any other classification.