Marketing Specialist (Visual Design, Social Media & Brand Development)

Job Description

Job Description

Job Overview
We are seeking a creative and versatile Marketing Support Specialist to support our marketing team across visual design, brand development, content creation, social media, and marketing initiatives .

This role is ideal for someone with a strong design background who is also interested in broader marketing. The ideal candidate should have a strong eye for visual aesthetics and branding, while being comfortable creating content, supporting social media, and assisting with day-to-day marketing activities.

Key Responsibilities

Visual Design & Brand Support

• Support the development and maintenance of the company's brand identity and visual direction
• Design logos, brand assets, marketing materials, merchandise, apparel, packaging, and promotional materials
• Create graphics and visual content for social media, websites, advertisements, product launches, and events
• Develop original artwork, illustrations, creative concepts, and visual compositions
• Ensure consistent branding across digital and physical marketing materials
• Prepare production-ready artwork for print and digital applications
• Support product launches and marketing campaigns with creative assets

Social Media & Content

• Support the management of the company's social media channels, including content planning, scheduling, publishing, and organization
• Create social media graphics, captions, and other visual and written content
• Assist with short-form video, reels, and other social media content
• Monitor social media trends and identify opportunities for new content and creative campaigns
• Help maintain a consistent brand voice and visual identity across social platforms
• Track basic social media performance and provide insights for content improvement

General Marketing Support

• Support product launches, promotions, trade shows, events, and other marketing initiatives
• Collaborate with marketing, sales, product, and other teams to develop marketing materials
• Organize and maintain marketing assets, creative files, templates, and brand resources
• Assist with website updates and other digital marketing tasks
• Support influencer, media, and other marketing partnerships as needed
• Stay up to date with design trends, social media platforms, content trends, and emerging marketing tools
• Take on other marketing projects and creative tasks as needed

Qualifications

• Bachelor's degree in marketing, Graphic Design, Visual Communication, Communications, or a related field preferred
• 2+ years of experience in graphic design, marketing, content creation, or a related role preferred
• Strong portfolio demonstrating graphic design, branding, logo design, merchandise design, and creative work
• Strong understanding of design fundamentals, typography, composition, color, layout, and visual storytelling
• Proficiency in Adobe Creative Suite, particularly Illustrator and Photoshop
• Strong visual communication skills and attention to detail
• Strong organizational skills and ability to manage multiple projects
• Ability to work independently while collaborating effectively with a team
• Creative mindset with strong initiative and problem-solving skills

Visir Inc. is a U.S.-based leader in high-performance thermal imaging rifle scopes and handheld monoculars under the RIX Optics brand. Our products are trusted by hunters, outdoor enthusiasts, dealers, and professionals across the country. As we continue to grow, we're seeking a results-oriented and relationship-driven Sales Manager to lead sales growth across the Company's dealer, distributor, and customer network — developing business relationships, identifying new sales opportunities, and achieving sales objectives.
The ideal candidate is proactive, organized, and commercially minded, with strong communication skills and the ability to manage multiple priorities in a fast-paced environment.

Company Description

Visir Inc. is a U.S.-based leader in high-performance thermal imaging rifle scopes and handheld monoculars under the RIX Optics brand. Our products are trusted by hunters, outdoor enthusiasts, dealers, and professionals across the country. As we continue to grow, we're seeking a results-oriented and relationship-driven Sales Manager to lead sales growth across the Company's dealer, distributor, and customer network — developing business relationships, identifying new sales opportunities, and achieving sales objectives.\nThe ideal candidate is proactive, organized, and commercially minded, with strong communication skills and the ability to manage multiple priorities in a fast-paced environment.\n