Director of Social Content and Community (On-Site)

Description

UCLA Health is seeking a Director of Social Content and Community to lead the strategy, vision, and day‑to‑day operations of our social media presence. In this role, you will guide a small but high‑performing team, strengthen our brand across major platforms, and help shape how millions of people experience UCLA Health through our social media channels.

What You'll Do

• Set the strategic direction for UCLA Health's social media channels across Instagram, Facebook, X (Twitter), LinkedIn, and more.

• Manage and mentor a talented social media team, providing daily guidance and supporting their continued growth.

• Envision the culture needed to mentor, shape and build a build a best‑in‑class in‑house social media support team.

• Roll up your sleeves when needed-contributing directly to projects to ensure team and organizational success.

• Ensure all content strengthens institutional reputation, builds emotional connection, and reflects UCLA Health's brand pillars and strategic goals.

• Collaborate closely with creatives to align storytelling, visuals, and formats with brand standards.

• Oversee social media strategy for both UCLA Health and the David Geffen School of Medicine, ensuring a unified identity and voice across all channels.

• Lead community management efforts to both grow engaged followers and fans and respond effectively to emerging issues or crises.

• Partner with Communications leadership to manage risk, ensure accuracy and safety, and protect the institution's reputation.

• Establish workflows, systems, and collaborative practices that support immediate needs and long‑term organizational growth.

• Engage stakeholders with clarity, diplomacy, and a problem‑solving mindset.

What You'll Bring

• A proven ability to lead, motivate, and develop creative and strategic teams.

• Experience building or transforming a social media function, including culture‑setting and team development.

• Skill in community management-both nurturing positive engagement and navigating high‑stakes or crisis scenarios.

• Commitment to accountability and stewardship of financial, operational, and human resources.

Why This Role Matters

The Director of Social Content and Community shapes how UCLA Health connects with the public, patients, and partners. You'll help tell stories that inspire and educate while building a strong, engaged social media community-and ensuring our digital presence reflects UCLA Health's brand.

Salary Range: $95,400 - 208,300/annually

Qualifications

We are seeking an innovative leader with:

• Proven leadership experience guiding, mentoring, and developing creative or strategic teams.

• Ability to envision and build a best‑in‑class in‑house social media support team, including shaping team culture and operational excellence.

• Strong background in social media strategy across major platforms (Instagram, Facebook, X/Twitter, YouTube, LinkedIn, etc.).

• Experience managing social media communities to grow engaged followers and fans, while also navigating crises and high‑stakes situations.

• Ability to manage risk across social channels, including issue identification, escalation, response coordination, and reputation protection.

• Demonstrated ability to oversee workflows, operations, and processes that support large, complex organizations.

• Strong collaboration skills with creative teams to ensure stories, visuals, and formats align with brand standards.

• Experience maintaining a unified brand voice across multiple channels and audience segments.

• Skilled in building systems, operational frameworks, and community‑management standards that support both immediate needs and long‑term growth.

• Diplomatic and clear communicator, able to manage stakeholder expectations and build strong cross‑department relationships.

UCLA Health welcomes all individuals, without regard to race, sex, sexual orientation, gender identity, religion, national origin or disabilities, and we proudly look to each person’s unique achievements and experiences to further set us apart.