Marketing Analytics Manager

We’re Looking For We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance and customer insights across channels, brands, and teams. The goal is to ensure the company acquires, engages, and converts customers through coordinated marketing touchpoints and efficient spend. The ideal candidate has 5–7 years of experience in Marketing Analytics, Growth Analytics, or Performance Marketing, operating at the manager level in data‑driven, multi‑channel environments. You Are Strategic: responsible for architecting a comprehensive B2B measurement framework and owning the data strategy for the full customer lifecycle. Analytical: deep expertise in lead funnel analytics, conversion optimization, and CAC management. Communicative: exceptional ability to communicate complex marketplace data to Sales Operations and non‑technical marketing stakeholders. You Will Architect a comprehensive B2B measurement framework that balances the dual‑sided ecosystem (Buyer and Seller). Own the data strategy for the full customer lifecycle (Awareness, Activation, Engagement, Loyalty). Create executive dashboards for a unified, actionable view of acquisition performance, channel efficiency, and funnel conversion. Manage the end‑to‑end data lifecycle across Segment (CDP), Domo (BI), Snowflake (DWaaS), Twilio (SMS), and SendGrid (ESP) to create a single source of truth. Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel. Provide insights to optimize acquisition, activation, and retention for both buyers and sellers. Partner with the Sales Analytics team to align marketing activities with on‑the‑ground acquisition efforts. Lead implementation of web tracking (pixels, UTMs, server‑side tagging) while adhering to global data privacy requirements and cookie consent management. Evaluate and recommend new technologies to track Retention, Churn, and Lifetime Value (LTV). Must Have Minimum of 5–7 years in Marketing Analytics, Growth Analytics, or Performance Marketing at the manager level. Deep expertise in lead funnel analytics, conversion optimization, and CAC management. Hands‑on experience with Snowflake, Domo, AWS, dbt, Python, and advanced SQL. Expert understanding of web tracking (GA4, GTM) and API integration logic. Strong understanding of two‑sided B2B funnels, including lead scoring, liquidity metrics, and buyer versus seller behavior. Knowledge of web/data privacy requirements, including ITP, GDPR, and CCPA. Experience measuring SEO performance and SendGrid email/SMS campaign effectiveness. Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or a related quantitative field. What We Offer Competitive pay Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US) Immediately vested 401K (US) or RRSP (Canada) with company match Paid Vacation, Personal, and Sick Time Paid maternity and paternity leave (US) Employer‑paid short‑term disability, long‑term disability, life insurance, and AD&D (US) Robust Employee Assistance Program Employer‑paid Leap into Service Day to volunteer Tuition reimbursement for eligible programs Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization Company culture of internal promotions, diverse career paths, and meaningful advancement Compensation Range Annual Salary: $100,000.00 – $120,000.00 USD (Depending on experience, skill set, qualifications, and other relevant factors). #J-18808-Ljbffr OPENLANE