CRM Manager | iGaming| Sportsbook Promotions

Job Description

Overview

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Pentasia is proud to be partnering with a leading online igaming operator to recruit a CRM Manager (Sports Promotions) based in Denver. This role requires relocation to Denver

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This is a senior, high‑impact role responsible for shaping promotional strategy and driving customer loyalty across the entire user lifecycle. Leading a dedicated Sports CRM team, you will deliver data‑driven promotions and best‑in‑class customer journeys within a fast‑paced, highly regulated environment. This position is ideal for a commercially minded CRM leader with deep experience in online sports betting, promotional mechanics, and loyalty programs, who thrives at the intersection of data, customer experience, and performance.

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Key Responsibilities

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• Lead the planning, execution, and optimization of customer promotions and loyalty offers across sports products
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• Own reporting on campaign performance and commercial impact, translating insights into action
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• Support day‑to‑day CRM operations, ensuring projects and promotions are delivered on time and to a high standard
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• Champion a test‑and‑learn culture, utilizing A/B testing, multivariate testing, and control groups to optimize CRM performance
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• Define and implement localized, territory‑specific CRM strategies, delivering structured and scalable campaign roadmaps
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• Ensure all CRM activity fully complies with regulatory and licensing requirements across multiple jurisdictions
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• Partner closely with senior leadership to communicate CRM goals, results, and improvement opportunities
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• Maintain deep knowledge of CRM platforms, CDPs, and promotional mechanics, ensuring best practice is embedded across the team
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• Propose customer‑centric innovations designed to enhance engagement, retention, and lifetime value
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• Monitor competitor activity, industry trends, and CRM best practices to keep strategies market‑leading
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• Collaborate cross‑functionally with Marketing, Product, Data, Compliance, and Operations teams to maximize impact
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Leadership & Team Management

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• Lead, motivate, and develop a high‑performing Sports CRM team
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• Take ownership of day‑to‑day people management, capacity planning, and delivery standards
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• Delegate effectively through strong organizational and prioritization skills
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• Support team members in developing technical CRM expertise and commercial understanding
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Skills & Experience Required

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• Extensive experience in CRM, promotions, or loyalty roles within the online sports betting industry
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• Strong commercial acumen with the ability to translate raw data into actionable insights
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• Proven experience using CRM/CDP platforms such as Optimove, XtremePush, and/or Braze
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• Deep understanding of sports betting customer lifecycles, promotional mechanics, and loyalty frameworks
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• Demonstrated leadership experience managing and developing teams
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• Highly organized, adaptable, and comfortable operating in a fast‑moving environment
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• Strong stakeholder management skills with experience working cross‑departmentally
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• Confident decision‑maker with a track record of delivering projects from concept to execution
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• Able to work under pressure, manage competing priorities, and meet tight deadlines
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What’s On Offer

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• Competitive base salary ($105,000 – $130,000)
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• Annual bonus plan
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• Comprehensive Health & Wellness benefits
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• 33 days PTO per year
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• 401(k) with company match
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• Opportunity to play a key role in shaping CRM strategy for a major sports brand
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