Director, Business Intelligence
$140.58k - $178.87kPublicis Groupe Holdings B.V
Company Description PHM is the leading health media agency in the US. We are designed for-and dedicated to-delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove. Overview Lead BI efforts for a large HCP/DTC enterprise in health and wellness industry using data analysis and strategic consulting. This role focuses on applying data sources to showcase the business impact of media/marketing campaigns while translating insights into actionable strategic recommendations.
This is a hybrid role requiring 3 days a week in office out of our Chicago or NYC locations.
Responsibilities
This is a hybrid role requiring 3 days a week in office out of our Chicago or NYC locations.
Responsibilities
- Build and maintain professional relationships with client teams, ensuring high-quality communications and deliverables.
- Collaborate with internal and external stakeholders to develop measurement plans that address client objectives and define program success.
- Oversee business rules, engagement parameters, and scoping processes, including vendor proposals.
- Manage internal and third-party data sources to ensure timely and accurate delivery of insights.
- Analyze data to generate insights and recommendations for program optimization and enhancement.
- Create and deliver presentations and reports to clients in person or via teleconference.
- Identify opportunities to expand client engagement through consultative selling and support new business pitches.
- Provide expertise across HCP and DTC media, data integration projects, scoping/staffing, and third-party partnerships.
- Develop measurement frameworks incorporating various analytics methods, KPI evaluations, and actionable recommendations.
- Manage multiple client projects concurrently, adapting to diverse needs and opportunities.
- Exhibit high emotional intelligence in stakeholder management, fostering effective collaboration.
- Bachelor's degree required (preferably BS in related field); Master's degree preferred.
- 7+ years' experience in data/analytics consulting or quantitative marketing/analysis; healthcare/pharmaceuticals experience a plus.
- Must have experience working with Media and HCP/pharma data.
- Deep understanding of multi-channel marketing mix utilization.
- Advanced skills in project/time management, problem-solving, quantitative analysis, communication, and intellectual curiosity.
- Experience recruiting, managing, and developing junior team members.
- Proficiency in MS Excel, Word, PowerPoint, and familiarity with BI tools (e.g., Tableau, Datorama).
- Willingness to travel up to 15%.
Vacancy posted 2 days ago
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