Director of Marketing & Communications

Essential Functions

Strategy & Leadership

• Own and evolve the integrated marketing and communications strategy aligned to organizational goals and growth priorities
• Serve as a strategic advisor to executive leadership on brand positioning, messaging, reputation, and communications strategy
• Lead, mentor, and develop a high-performing marketing and communications team, fostering professional growth, collaboration, and accountability
• Establish clear goals, KPIs, and performance expectations for direct reports and marketing initiatives
• Ensure marketing strategies support PSA’s broader mission of strengthening the security industry ecosystem through member engagement, partner collaboration, and industry leadership

• Champion and protect PSA and Edge brand identities across all channels and touchpoints
• Oversee messaging frameworks, value propositions, and editorial standards that clearly articulate PSA’s value to members, technology partners, and industry stakeholders
• Ensure consistent voice and positioning across digital, print, events, sales enablement materials, and partner communications
• Act as senior editor for key communications and marketing content, ensuring clarity, accuracy, and brand alignment
• Oversee development of sales enablement materials, messaging frameworks, and marketing collateral that support member growth, partner engagement, and business development initiatives

• Lead public relations, media strategy, and executive visibility efforts
• Oversee press releases, contributed content, award submissions, speaking opportunities, and industry recognition programs
• Build and maintain strong relationships with industry media and publications
• Position executives and subject matter experts as thought leaders through proactive storytelling, content development, and speaking opportunities
• Ensure consistent narrative development that highlights PSA’s leadership in workforce development, education, and the evolving security ecosystem

• Oversee channel marketing strategy in partnership with sales, member success, and partnerships teams
• Develop marketing programs that support member growth, engagement, retention, and overall member value
• Lead marketing initiatives that strengthen PSA’s technology partner ecosystem through co-marketing programs and partner campaigns
• Oversee sponsorship marketing and activation across events, campaigns, and digital channels to ensure strong partner value and measurable impact
• Support lifecycle marketing initiatives that strengthen the member experience from onboarding through long-term engagement
• Collaborate cross-functionally to deliver compelling, audience-specific campaigns and communications that reinforce PSA’s value to both members and partners

• Oversee digital properties and content strategy, ensuring alignment with brand positioning and business goals
• Define success metrics, dashboards, and reporting structures to measure marketing performance, engagement, and ROI
• Oversee marketing operations infrastructure including audience segmentation, marketing data management, and system adoption across marketing and sales teams
• Collaborate with technology, finance, and sales teams to strengthen marketing data capabilities within existing systems, including NetSuite and related platforms
• Use insights and analytics to continuously optimize campaigns, messaging, and marketing channels
• Stay current on marketing technology, digital trends, and evolving best practices

• Provide strategic marketing oversight for PSA’s major industry events and conferences
• Ensure consistent messaging and strong attendance campaigns across flagship events such as TEC and other PSA programs
• Support integrated partner visibility and sponsorship activation within event marketing strategies
• Collaborate with events, sales, and partner teams to maximize the impact of PSA’s industry presence

• Oversee internal communications strategy, including leadership messaging, all-hands communications, and internal platforms
• Ensure employees are informed, engaged, and aligned with organizational priorities
• Support executive communications that reinforce transparency, culture, and organizational direction

Experience Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 8–10+ years of progressive experience in marketing and communications
• Demonstrated experience leading teams and managing multiple marketing disciplines
• Proven success in brand management, strategic communications, public relations, and marketing program development
• Exceptional writing, editing, and storytelling skills (writing samples required)

Ideal Background
Candidates who succeed in this role often have a background in:

• Experience leading through growth or organizational change
• Strong executive presence and ability to influence without authority
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment
• Experience partnering closely with sales, leadership, and cross-functional teams
• Experience supporting partner ecosystems, membership organizations, or channel-based business models
• Data-informed decision-making mindset

• High integrity and professionalism.
• Strong member-service mindset with the ability to build trust and long-term relationships.
• Ability to manage multiple priorities while maintaining responsiveness and attention to detail.
• Strong organizational and time-management skills.
• Ability to work effectively both independently and within a team environment.
• Positive attitude and ability to perform in a high-responsiveness environment.
• Comfort working in a member-owned cooperative environment that balances member and technology partner relationships.

Travel

Physical Requirements

About PSA Security

PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boasts over 500 branch locations, employ over 13,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.

PSA’s mission is to elevate the industries we serve by providing owners and members exceptional education, networking, services and connections with technology partners. PSA brings this mission to life by partnering with industry-leading product and solution providers, delivering unparalleled education and training programs and by offering a variety of distinctive services that can enhance any company’s operations.

Curious to learn more? Our recruiting team is happy to help at View email address on us.fitly.work . Formal applications must be submitted through this posting for consideration.