Website Product Owner (Marketing )

Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential. Overview As an independent decision maker, this role directs the work pivotal in aligning our website operations with business objectives, ensuring a seamless user journey, and driving digital innovation. Leads the enhancement and optimization of our existing marketing and onboarding website hosted on Webflow. The role entails implementing a Content Management System (CMS), improving website performance, and ensuring effective conversion of visitors into paying customers, all while aligning with our overall business objectives and maintaining high standards of user experience and data security. Responsibilities Develop and execute a comprehensive strategy to enhance the existing Webflow website, collaborating with executive leadership, marketing, sales, and IT to ensure alignment with business objectives. Facilitate regular strategy and alignment meetings to incorporate stakeholder input into the website enhancement process. Implement and customize a CMS within the Webflow-hosted website, establishing content workflows and roles to streamline content creation, approval, and publication processes. Enhance website design to improve user experience by focusing on navigation ease, responsiveness, and visual appeal, while ensuring optimization for all devices, with a priority on mobile usability. Collaborate with content creators to ensure alignment with our brand and target audience while operationalizing workflows for efficient content creation and publication within the new CMS. Optimize website content for search engines to improve organic traffic while monitoring and enhancing load times and mobile responsiveness. Manage and optimize integrations between the website, CRM, marketing automation, and analytics platforms while implementing automations to enhance marketing and onboarding efficiency. Set up and configure analytics tools to track KPIs and user behavior, providing regular reports and insights for ongoing website improvements. Establish and configure analytics tools to monitor KPIs and user behavior, delivering regular reports and insights to drive ongoing website enhancements. Ensure website security and adherence to data protection regulations, such as GDPR, by managing permissions and access controls within the CMS. Qualifications Bachelor's Degree in Computer Science, Marketing, Business, or a related field. - Preferred 5 years of experience in Website product management or a similar role, with a proven track record of implementing CMS systems—preferably within Webflow—leading UX redesigns and SEO optimization projects and demonstrating strong experience with marketing and CRM integrations. Compensation In the spirit of pay transparency, we are excited to share that the base pay range for this position is $81,100 - 127,400 per year. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range. Live the Paychex Values Act with uncompromising integrity. Provide outstanding service and build trusted relationships. Drive innovation in our products and services and continually improve our processes. Work in partnership and support each other. Be personally accountable and deliver on commitments. Treat each other with respect and dignity. What's in it for you? We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more. We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best. We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career. We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard. We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about. Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary. Not sure if you meet every requirement? At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us. Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment. #J-18808-Ljbffr Paychex