Product Marketing Manager

Current Employees of Happen Bank: Please apply via your internal Workday AccountHappen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.About the RoleWe are looking for a strategic, customer-focused, and data-driven Product Marketing Manager to help shape how our lending products and experiences are positioned, launched, and adopted. In this role, you'll turn customer insights into compelling product narratives, influence product and go-to-market decisions, and help drive engagement, retention, and long-term financial progress for our members. You'll work cross-functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences.What You'll DoDevelop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagementLead go-to-market planning and execution for new products, features, pricing updates, and experience enhancementsPartner with Product, Analytics, Research, Compliance, Legal, and Marketing teams to bring customer-informed strategies to marketTranslate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisionsDefine and evolve audience segments to improve acquisition, onboarding, adoption, retention, and repeat usageCreate messaging frameworks, launch materials, creative briefs, and enablement content that support consistent customer experiencesMeasure performance, evaluate experiments, and identify opportunities to improve business outcomes through data-driven decision makingIdentify opportunities to improve workflows and marketing effectiveness, including responsible use of AI to accelerate analysis, content development, and campaign executionAbout You4+ years of product marketing experience, bachelor's degree or higher, or equivalent combination of education and experience. Consumer lending, banking, fintech experience preferredExperience developing positioning, messaging, go-to-market strategies, and customer value propositions for consumer products or servicesStrong analytical and customer research skills with the ability to turn insights into clear business recommendationsDemonstrated ability to independently manage initiatives and deliver high-quality outcomes in a fast-paced environmentExperience collaborating across multiple functions and influencing stakeholders without direct authorityExceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messagingSound judgment and attention to detail, especially when balancing customer needs, business goals, compliance requirements, and execution timelinesYou actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle.You take ownership of your work, proactively identify opportunities for improvement, and adapt your approach based on feedback and evolving business needsWork Location San FranciscoThe above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.Time Zone Requirements Primarily PTWhile the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.Travel Requirements As needed travel to Happen Bank offices and/or other locations, as needed.Compensation The target base salary range for this position is 135,000-159,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank’s Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.#LI-Hybrid#LI-GB1Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io. Notice on AI Tool Use For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out.During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment.We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure.We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.SummaryLocation: San Francisco, CAType: Full time