Marketing Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Plano, TX.

Marketing Manager

Top Skills:

1. Stakehold management
2. Demand planning
3. Artificial intelligence

Summary:


The main function of a marketing manager is to lead research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.


The ideal candidate is someone who can bridge traditional consumer insights expertise with modern AI capabilities. They understand research fundamentals, are comfortable working with business stakeholders, and are excited about applying AI agents and automation to transform how organizations generate and activate insights. They are equally comfortable discussing survey methodology, customer segmentation, and conjoint analysis as they are discussing AI copilots, agent orchestration, and automated insight generation.


Responsibilities:

• Market Research & Consumer Insights
• Design and execute quantitative and qualitative research studies, including
• Brand tracking
• Customer segmentation
• Concept & Positioning testing
• Customer experience research
• Market landscape assessments
• AI & Research Innovation
• Evaluate and implement AI-enabled tools that improve research efficiency and insight generation
• Partner with analytics and technology teams to explore agentic AI applications within insights functions
• Aid in designing and testing AI agent implementations that support market research activities
• Develop frameworks and governance guidelines for the responsible use of AI in research
• Insight Activation
• Partner with stakeholders across Marketing, Product, Customer Experience, Innovation, and Strategy teams
• Deliver actionable recommendations that influence:
• Go-To-Market strategies
• Portfolio optimization
• Customer engagement
• Pricing and revenue strategies

Requirements:

• Bachelor's degree in Market Research, Marketing, Business, Psychology, Statistics, Economics, or a related field
• 5+ years of experience in Market Research
• 5+ years of experience in Consumer Insights
• 5+ years of experience in Customer Analytics

Preferred Qualifications:

• Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
• Strong ability to work independently and manage one's time.
• Strong mentoring skills are necessary to provide support and constructive performance feedback.
• Strong knowledge of principles and methods for showing, promoting, and selling products or services.
• Strong ability to develop marketing and pricing strategy.
• Strong knowledge of media production, communication, and dissemination techniques and methods.

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!