Campaign Marketing Manager

Campaign Marketing Manager

Nashville (Hybrid)

Built's Mission: Connect and simplify doing business in real estate. Built is the AI-powered platform transforming the way real estate is financed, developed, and managed. Purpose-built for real estate and construction, Built began by fixing construction draw management for lenders and has grown into a comprehensive operating system addressing some of the industry's most complex challenges. Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion. Learn more at getbuilt.com.

About the role

Built is hiring a Campaign Marketing Manager to drive demand, adoption, and growth among Owners, Developers, and General Contractors. This role will turn the business unit's highest-priority customer challenges and commercial bets into clear marketing strategies and creative, integrated campaigns.

You will translate business priorities, customer insight, and Built's central messaging into cohesive campaign narratives. You will own the campaign strategy for this audience, identify the moments and customer needs that matter most, set the creative direction and content brief, and orchestrate execution with Growth, GTM Engineering, Events and ABM, Communications, and Enablement.

This role is ideal for a marketer who combines strong judgment about audience intent with an instinct for great creative. You know how to make a complex B2B story feel relevant, urgent, and easy to act on. You are comfortable using data to improve campaigns quickly and care as much about product adoption and expansion as you do about pipeline.

Own integrated campaign strategy

• Translate business strategy, customer needs, and growth goals into a focused campaign roadmap for the business unit.
• Identify the highest-value audiences, use cases, buying moments, and growth opportunities.
• Build campaign briefs that define the audience, objective, customer insight, message, creative direction, channel plan, offer, and success measures.
• Set campaign success measures before launch, including qualified pipeline, engagement, eligible-account adoption, and expansion indicators.

Develop creative campaigns that create and capture demand

• Create integrated campaign concepts that make Built's value proposition compelling to Owners, Developers, and General Contractors.
• Develop messaging and content direction that speaks to customer pain points, desired outcomes, and in-market intent.
• Unify paid, owned, field, sales, and customer touchpoints into one cohesive campaign motion.
• Partner with Creative, Content, Growth, GTM Engineering, Events and ABM, and Communications to bring campaigns to market.

Drive demand, adoption, and commercial results

• Partner with Sales leaders to align priority segments, accounts, and campaign goals to the business unit's pipeline plan.
• Work with GTM Engineers to build audiences, activate campaigns, test hypotheses, and optimize performance.
• Work with Enablement to ensure Sales, Account Management, Customer Success, and Implementation teams can carry the campaign story into customer conversations and adoption motions.
• Test and improve performance across audience, message, creative, offer, and channel mix. Use results to improve future campaign strategy and investment.

Bring customer insight into the work

• Stay close to the market, target accounts, customer conversations, and competitive landscape.
• Turn customer insight, sales feedback, and intent signals into sharper campaign choices and creative ideas.
• Partner with Product and central marketing teams to understand upcoming releases and identify the right moments to bring them into market-facing campaigns.

What you'll bring

• 3+ years of experience in B2B demand generation, integrated campaign marketing, growth marketing, or related roles.
• Demonstrated ability to build and execute multi-channel campaigns that drive measurable business results.
• Strong creative instincts and an ability to turn customer insight into clear campaign ideas, messaging, and content direction.
• Comfort using performance data to evaluate campaign results, diagnose what is working, and recommend clear next steps.
• Experience collaborating across Sales, Account Management, Customer Success, Product, Growth, and creative teams.
• Strong project management skills and the ability to bring multiple contributors together around a clear plan.
• Experience in construction, real estate, financial services, or vertical SaaS is a plus.

What success looks like

Within the first six months, you will have:

• Established a clear campaign roadmap tied to the business unit's biggest growth opportunities.
• Launched integrated campaigns with a consistent story across marketing and customer-facing teams.
• Built a repeatable process for using audience intent, customer insight, and performance data to improve campaigns.
• Created measurable contributions to pipeline, product adoption, and expansion goals.

Built's salary range for this position is $70,000 - $95,000 USD per year. The pay range is designed to accommodate upward mobility in the role, therefore it encompasses the full span of proficiency levels for this role and we believe that the midpoint of the range is competitive in the market. Salary is just one component of Built's total compensation package for employees; your total rewards package at Built will include equity, market-current medical, dental and vision coverage, an unlimited PTO policy, and other benefits.

Travel Requirement: Employees who are not based in the Nashville area are required to travel to our Nashville office at least twice per year for company gatherings, such as Connect Week. Additional travel to Nashville may be required based on your role and business needs.

• The rare opportunity to radically disrupt a $1.5T industry
• Competitive benefits including: uncapped vacation [US ONLY], medical, dental & vision insurance
• Robust compensation package, including equity in the form of stock options
• Learning Grant program to support ongoing professional development
• 401k with match and expedited vesting [US ONLY]

Built brings together passionate people who are driven in a variety of disciplines, each bringing their unique perspective to everything they do. We're committed to building a safe, inclusive workplace where every employee can succeed, and we recruit, hire, and promote fairly - without bias based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, genetic information, or any other characteristic protected by law.