Salesforce Marketing BSA / Functional Owner (SFDC Marketing)

Salesforce Marketing BSA / Functional Owner (SFDC Marketing)

Trantor is a technology services company focused on outsourced product development and digital re-engineering. Leveraging our CaptiveCoE™ engagement model, we operate as a seamless extension of our client's teams to provide rapid scalability with predictable budgets. Founded in 2012, Trantor has worked with customers across Tech, FinTech, Media & Cybersecurity industries. We have centers in the US, India, Canada, and Costa Rica. We are consistently rated as the #1 employer in the region with the ability to attract and retain technical talent. Our commitment to excellence and impactful results has translated to long-term relationships and value for our clients and solution partners.

We are seeking an experienced Salesforce Marketing Business Systems Analyst (BSA) to act as the Functional Owner of the Salesforce marketing ecosystem. This role will own end-to-end functional responsibility for marketing automation platforms and their integrations, supporting global B2B marketing campaigns. The ideal candidate will bridge business, marketing, and technical teams, ensuring the marketing technology stack operates efficiently, scales effectively, and aligns with business goals. This is a hands-on functional role in a fast-paced, enterprise environment.

Key Responsibilities

• CRM (Salesforce)
• Webinar/Event tools (Zoom, Goldcast)
• ABM platforms (6sense, Terminus)
• Data enrichment services (ZoomInfo, Lusha)
• Act as the Functional Owner for the Salesforce marketing ecosystem and connected tools
• Serve as a liaison between business stakeholders, architects, and development teams
• Translate business needs into functional requirements, user stories, and acceptance criteria
• Drive Agile ceremonies, including backlog grooming, sprint demos, and refinement sessions
• Manage and optimize integrations between Salesforce and:
• Marketing Automation (Marketo)
• Lead User Acceptance Testing (UAT) end-to-end, including planning, coordination, and sign-off
• Analyze and improve lead management, campaign workflows, and reporting processes
• Ensure data integrity, compliance, and governance across the marketing database
• Manage vendor and stakeholder relationships, handling day-to-day coordination and escalations
• Analyze marketing and sales data to identify process gaps and optimization opportunities

Mandatory Requirements

• 4–5 years of hands-on experience in Marketing Operations, Salesforce BSA, or Marketing Automation ownership
• Strong functional expertise in Salesforce CRM
• Experience working with Marketo or similar marketing automation platforms
• Proven experience in requirements gathering, gap analysis, and business process design
• Strong understanding of data governance, compliance (GDPR, CCPA), and data hygiene
• Experience managing UAT planning, execution, and sign-off
• Ability to work as a functional owner / single point of contact for marketing systems
• Excellent communication skills to work with technical and non-technical stakeholders
• Prior experience working in a global B2B marketing environment

Optional Requirements

• Experience with ABM & Intent platforms (6sense, Terminus)
• Familiarity with data enrichment tools (ZoomInfo, Lusha, Clearbit)
• Experience integrating webinar/event platforms (Zoom, Goldcast, Swoogo)
• Knowledge of SOX controls, ITGCs, and business control frameworks
• Exposure to API-based integrations and native connectors

Job Category: Business Systems Analysis (BSA) Marketing Automation Marketo Requirements Gathering Salesforce CRM User Stories & Acceptance Criteria Job Type: Full Time Immediate Joiner Job Location: Remote Shift Timing: General Shift