Principal Product Marketing Manager

Company

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.

Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Credit Genie is looking for its first Product Marketing hire, a strategic and hands-on leader who will build our product marketing function from the ground up. This is a rare opportunity to define our GTM strategy, own product positioning across the portfolio, and shape how our products and brand come to life through clear, differentiated messaging that drives adoption and growth.

We're looking for someone who can think big and execute fast. You'll be equally comfortable developing high-level strategy and rolling up your sleeves to write, test, and launch. If you're energized by building from 0 to 1, collaborating cross-functionally, and driving measurable impact, this role is for you.

You'll work closely with Product, Design, Growth Marketing, Research, Data, Compliance, Customer Service, and Brand to ensure our products are clearly positioned, successfully launched, and deeply understood by customers.

What you'll do:

• Lead GTM strategy : Develop & execute the strategy for our new products and features, ensuring alignment with overall business objectives and customer needs. Lead cross functional planning ensuring impactful internal and external communications.
• Own product positioning and messaging : Craft clear, compelling product narrative and value propositions that ladder up to our broader brand strategy. Ensure product positioning reinforces brand promise, differentiation, and long-term category leadership. Build scalable frameworks for consistent storytelling across all touchpoints.
• Own product matrix : Define how Credit Genie's products and features fit together across the customer journey, including naming, tiering, and value articulation. Ensure clarity, consistency, and differentiation across the full product suite.
• Drive product growth : Partner closely with product, CRM, and growth marketing teams to develop in-product messaging, onboarding, lifecycle comms, and engagement strategies that improve activation, retention, and expansion.
• Champion market & customer insights : Collaborate with Research and Data Science to turn user insights and market trends into actionable strategies that shape product direction and marketing execution.
• Establish product marketing operating rigor : Build repeatable GTM processes, playbooks, and launch frameworks that scale as the company grows. Define success metrics, post-launch evaluation, and iteration plans to continuously improve performance.
• Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service to ensure cohesive GTM alignment.

Requirements:

• 7+ years of experience leading all aspects of Product Marketing in a B2C environment
• Proven track record of leading GTM for consumer products (0-1) under stringent regulatory and quality requirements.
• Experience defining product positioning, messaging frameworks, or portfolio-level narratives across multiple products.
• Strong blend of strategic thinking and hands-on execution. You can write, analyze, and execute as effectively as you can plan.
• Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders.
• Highly analytical, confident using data and insights to shape messaging, measure performance, and drive growth.
• Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.
• Experience in fintech, financial wellness, or adjacent industries is a plus.

Benefits and Perks

Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.

We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment.

Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting
• Meal program available for both lunch and dinner
• Pre-tax benefits, including a $1,000 HSA match
• Life and accidental insurance
• Flexible PTO

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.

Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.