eCommerce Brand Director

Role Description

HarperCollins US is looking for a dynamic eCommerce and digital marketing leader to grow its Direct-to-Consumer division. This role has P&L responsibility across multiple eCommerce stores and owns both the strategy and day-to-day execution to drive performance. The Director leads merchandising and promotional planning, executing cross-platform strategies in close partnership with customer lifecycle marketing, growth and performance marketing, and digital products teams. The ideal candidate is a confident, self-directed leader who thrives in a fast-paced environment and brings a strong executive presence to cross-functional partnerships.

• Responsible for driving sales and ensuring the business is meeting both net sales and contribution targets
• Concept and lead execution for campaigns, including promotional strategy and calendar, title selection, on-site merchandising, creative and messaging vision based on brand insights and direct-to-consumer best practices
• Own coordination of campaigns and initiatives across email, SMS, social media and paid marketing, leveraging best practices, constant testing and iteration to optimize performance
• Lead strategy for visual and written messaging, including execution for messaging and copy development for on-site, email, SMS, social media and performance marketing
• Forecasting and inventory management for key titles
• Promotional and pricing strategies and execution
• Own and drive strategic vision and KPI planning to develop and meet targets
• Lead campaign planning and cross-functional alignment processes
• Lead regular and ad hoc analytics reviews and reporting

Qualifications

• A minimum of 7 years of digital marketing experience, with at least 5 years in an eCommerce/direct-to-consumer setting; Shopify experience is required.
• Experience working across digital marketing platforms including, but not limited to, social media, email and SMS marketing, and performance marketing.
• Experience developing and creating eCommerce campaigns in a DTC/B2C setting
• Deep understanding of the fundamentals of eCommerce and digital sales, and how different digital marketing channels drive value within the eCommerce ecosystem.
• Deep understanding of eCommerce analytics and KPIs; able to interpret the data and develop actionable insights from it
• Previous P&L ownership and understanding of business financials and sales channel responsibilities

Requirements

• Cover letters are strongly preferred.
• The salary range for this position is $110,000-$130,000.
• Flexibility in structuring competitive compensation offers based on selected candidate's experience, industry knowledge, technical and communication skills, and other relevant factors.

Benefits

• Comprehensive and highly competitive benefits package
• Variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits
• Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce

Company Description

HarperCollins Publishers is a company full of people who are passionate about books.

HarperCollins Publishers is an equal opportunity employer.

HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at View email address on remotive.com. Note: we will only respond to accommodation requests.