eCommerce Channel Manager

Role Description

ITWGB is seeking an eCommerce Channel Manager responsible for Division-wide digital shelf performance, analytics, Search Engine Optimization (SEO) and content operations across all eCommerce retailers. This role builds and maintains KPI dashboards, executes A/B testing, monitors search visibility and digital shelf health and leads content audit/correction workflows. This position enables the eCommerce Director’s strategic vision and provides the National Account Managers with actionable insights needed to grow retailer specific revenue and profitability.

The job involves all categories within the ITW Automotive Aftermarket Group which includes Car Care, Tire Repair, Engine Repair and Body Repair. This position is based Remote from Home.

Key Responsibilities

• Performance & Analytics
  • Build eCommerce dashboards covering traffic, conversion, ranking, share of shelf and content compliance.
  • Translate insights into recommended actions for National Account Managers and leadership.
  • Create reporting frameworks and maintain weekly/monthly performance readouts.
• Digital Shelf & SEO
  • Own Division SEO/GEO/AEO and keyword strategy across all eCommerce retailers.
  • Conduct regular digital shelf audits and ensure Product Detail Page (PDP) compliance with Center of Excellence (CoE) content guidelines.
  • Maintain variation structures, taxonomy alignment and product discoverability improvements.
• Content Execution & Optimization
  • Lead item onboarding readiness checks, content accuracy audits and content correction workflows across retailers.
  • Partner with Creative/Brand teams to improve PDP imagery, copy and A+.
  • Facilitate A/B test planning, execution and learnings share-outs.
• Tools, Automation & Workflow Improvements
  • Drive adoption of AI-powered content tooling, image optimization technologies and SEO/GEO/AEO automation.
  • Improve speed-to-market via workload simplification and automation.
• Cross Functional Partnership
  • Partner with National Account Managers to support retailer readiness for promos, assortment launches and SEO/GEO/AEO improvements.
  • Coordinate with agencies and external partners to ensure content accuracy and performance.
• Other Duties
  • Support other projects and initiatives as assigned.

Qualifications

• Bachelor’s degree required.
• 4–7 years in eCommerce analytics, digital shelf management, SEO/GEO/AEO, or marketplace content operations.
• 3-4 years in PIM/DAM management and content syndication tools.

Requirements

• Strong analytical capability; advanced Excel/BI skillset.
• Experience with A/B testing, PDP optimization and SEO/GEO/AEO fundamentals.
• Ability to manage multiple retailers simultaneously.
• Strong ability in key decision making and influencing skills.
• Strong communication skills including professional presentation skills.
• Collaborative team player and leader. Ability to work within a matrix environment and across all levels of the organization.
• Strong training and presentation skills.
• Able to work under pressure and in deadline environment.
• Domestic travel as needed.
• Must be able to work independently and obtain results with minimal supervision while influencing across all levels of the organization.

Benefits

• Paid vacation, sick, holiday and parental leave.
• Base salary range for this position is $90,000-$120,000.
• This position is also eligible to participate in the bonus annual incentive program.