Manager, Performance Marketing - Amazon

Job Description

Job Description

About Hamilton Beach

Hamilton Beach Brands is a leading designer, marketer, and distributor of innovative household and commercial appliances trusted by consumers around the world. Founded in 1910 and headquartered in Glen Allen, Virginia, we develop and market a broad portfolio of products under well-known brands including Hamilton Beach®, Weston®, Lotus®, and Hamilton Beach Professional®.

For more than a century, our products have helped simplify everyday life – from preparing meals and beverages at home to supporting foodservice professionals in restaurants, hotels, and commercial kitchens.

Our culture is guided by a shared set of values that shape how we work and make decisions every day: Customer Obsession, People, Good Thinking, Ethics, Passion for Quality, Embrace Change, Teamwork, and commitment to Our Environment and Community.

At Hamilton Beach Brands, we look for people who are collaborative, curious, and motivated to make meaningful impact.

About the Role

We're looking for an experienced Manager, Amazon Marketing Strategy & Growth to join our team! This role is responsible for developing and executing strategies that drive qualified traffic, customer acquisition, and profitable growth across Amazon. This role leads the optimization of a multi-million-dollar advertising investment across Amazon Advertising and Amazon DSP, leveraging analytics and performance insights to maximize return on investment. Working cross-functionally with internal stakeholders, including the Head of Advertising Strategy, the position develops integrated traffic plans, evaluates emerging advertising opportunities, and delivers data-driven recommendations that support business growth and marketplace performance.

This is a remote position and will report to the Sr Director, Sales - Amazon.

What You’ll Do

• Own Amazon traffic and media strategy across Sponsored Ads, DSP and AMC. Partners with Head of Advertising on emerging channels 

• Manage Amazon media budget, with testing-based proposals to expand funding 

• Lead continuous experimentation (DSP, streaming, display, creator-led traffic, AMC, emerging traffic sources) alone and in partnership with other stakeholders 

• Develop traffic plans tied to launches, promotions, and long-range business planning 

• Build business cases, incrementality frameworks, and performance narratives 

• Evaluate and apply AI, AEO, and automation tools to accelerate insight generation, improve targeting decisions, and increase traffic efficiency 

What We’re Looking For

• Bachelor’s degree in Marketing or a related field, or equivalent combination of education and experience, with 7+ years of experience in performance marketing, Amazon advertising, or e-commerce growth role 

• Direct experience overseeing Amazon Advertising, Amazon DSP and managing AMC

• Strong fluency in data analysis, KPIs, attribution, and business case development

• Proven ability to manage multi-million-dollar media budgets

• Experience working cross-functionally with Sales, Marketing, Finance, Analytics, and Agencies

• Experience using Amazon Marketing Cloud for audience development, analytics and performance measurement 

What We Offer

Hamilton Beach Brands offers a competitive compensation and benefits package designed to support your well-being and long-term success.  Our offerings include:

• Comprehensive medical, dental, and vision coverage
• Company HSA contributions
• 401(k) plan with immediate vesting
• Profit sharing program
• Paid vacation, holidays, and a paid charitable day
• Summer hours to support work-life balance
• Employee discounts on Hamilton Beach products