Regional Sales Director

Regional Sales Director

Position at Unlimited Service Group

Location: East Coast (multi-state oversight) Reports To: Regional VP, East Region Territory: 27 branches spanning Bangor, ME to Miami, FL

About Unlimited Service Group

Unlimited Service Group is a high-quality, locally focused commercial kitchen field service organization with a worldwide genuine OEM restaurant equipment parts distribution sister business. With 41 brands and over 155 locations across North America, Unlimited Service Group is driven by its mission to change industry standards by developing innovative solutions that support our customers and manufacturer partners. Dedicated to providing the highest quality parts, service, and customer experience, we take pride in assisting our customers in a personalized, friendly, and safety-focused manner that ensures every experience is exceptional. With a people-centered company culture, we are serious about growth and expansion and are looking for individuals who want to grow with us.

Perks

• Strong Company Culture
• Base salary ($100,000-$125,000 based on experience) + Bonus
• Remote/hybrid work opportunity
• Casual dress code
• Competitive benefits including health insurance, 401(k) with company match, employee assistance programs – don't worry, we've got you covered.
• Generous Time away program
• Enjoy the benefits of our Town Share program – Share in our company's success!

The Job at a Glance

We are seeking a dynamic, high-impact sales leader to drive top-line revenue growth across our East Region. This role is responsible for leading all sales strategy, execution, and team performance across five legacy brands: Pine Tree, Duffy's AIS, K&D, SAM Service, and CAPS.

This is not a siloed leadership role. The right team will unify diverse teams, align go-to-market strategies, and build a high-performance sales culture while respecting the identity and strengths of each brand. Success requires a balance of relationship-building, accountability, and operational discipline. This role offers the opportunity to shape and grow your own sales career path while making a direct and meaningful impact on our business. Frequent travel to customer & branch locations across your assigned territory will be required in this role.

Key Responsibilities

Regional Sales Leadership

• Own and drive revenue growth across all 27 branches in the East Region
• Develop and execute a unified regional sales strategy aligned with company objectives
• Establish clear targets, KPIs, and accountability measures across all brands

Team Development & Performance

• Lead, coach, and develop a distributed team of sales leaders and account managers
• Build a culture of performance, ownership, and continuous improvement
• Identify talent gaps and recruit top-tier sales professionals

Cross-Brand Alignment

• Break down silos and foster collaboration across Pine Tree, Duffy's AIS, K&D, SAM Service, and CAPS
• Standardize best practices while preserving brand strengths and local relationships
• Drive consistency in sales processes, pricing discipline, and customer engagement

Customer & Relationship Management

• Build and maintain executive-level relationships with key regional and national accounts
• Partner with operations to ensure service delivery aligns with sales commitments
• Identify and pursue strategic growth opportunities across multi-location customers

Strategic Growth Initiatives

• Lead regional initiatives to expand market share, introduce new services, and penetrate target segments
• Leverage data and market insights to inform decision-making and strategy
• Collaborate with marketing and operations on go-to-market efforts

To Land This Opportunity

• Proven success leading multi-location, multi-brand sales organizations
• Strong track record of driving measurable revenue growth
• Exceptional leadership and coaching ability with distributed teams
• Skilled relationship builder with executive presence
• Experience working across diverse markets and customer segments
• High level of business acumen, including pricing strategy and margin management
• Willingness to travel regularly across the East Region to customer & branch locations
• Ability to successfully complete background check and drug screen
• Must be at least 18 years of age

What Success Looks Like

• Consistent year-over-year revenue growth across all brands
• Strong, aligned sales culture across the region
• Increased cross-selling and shared customer wins between brands
• High-performing, accountable sales team with clear development pathways
• Improved visibility and predictability of the sales pipeline

Why This Role Matters

This role is critical to unlocking the full potential of our East Region. With strong legacy brands and deep customer relationships already in place, the opportunity is to connect the dots, scale what works, and drive meaningful growth across a broad and diverse footprint.

Benefits

At Unlimited Service Group, we see employment as a reciprocal relationship; one where we set high standards for those who work here but also recognize and reward our team members for their contributions in the form of various company benefits.

• Competitive Compensation
• Insurance
• 401k and 401k Match
• Generous Time Away Program
• Employee Assistance Programs
• Employee Recognition Programs
• Town Shares Program – Share in our companies' success!

Unlimited Service Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.