Global Product Manager - Downstream Marketing Coronary

Job ID: 31156378Company: Abbott LaboratoriesLocation: United States - California - Santa ClaraJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: 2026-08-24Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of .Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The Opportunity We are seeking a Global Product Manager, Downstream IVL to join the Global Strategic Marketing team within our Vascular business, based onsite in Santa Clara, CA. This is a fully onsite role.Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease.As a global leader and trusted partner in cardiovascular medical technologies, Abbott’s Vascular business is dedicated to advancing care for people impacted by cardiovascular disease. We develop and deliver life-changing, minimally invasive technologies that empower clinicians to navigate complex cases with greater insight, intuition, and innovation. As the Global Product Manager, Downstream IVL, you will be responsible for developing and executing global marketing strategies, leading product commercialization initiatives, and driving customer engagement activities that accelerate adoption and portfolio growth. Working cross-functionally across global and regional teams, you will champion commercialization efforts, develop impactful marketing programs and assets, and leverage customer insights to shape strategies that deliver meaningful business results and improve patient care worldwide.What You'll Work On1. Develop & Execute Global Strategies, Programs & CampaignsDevelop and execute global marketing strategies that drive awareness, adoption, and commercial growth for Abbott's IVL portfolioDefine product positioning, messaging, value propositions, and customer segmentation strategies to maximize market penetration and business impactLead integrated marketing programs and campaigns across digital, field, educational, and promotional channels while partnering with regional teams to address local market needsLeverage customer, market, and competitive insights to inform strategic decision-making and optimize marketing effectiveness2. Champion Product Commercialization & Cross-Functional ExecutionLead end-to-end commercialization planning and execution for new product introductions, portfolio expansions, and strategic growth initiatives across U.S. and international marketsServe as the marketing expertise across Sales, Clinical, Medical Affairs, Regulatory, Quality, Operations, Supply Chain, Manufacturing, Finance, and regional teams to drive alignment and execution excellence Develop and manage integrated commercialization plans, ensuring accountability for key milestones, operational readiness, demand forecasting, and launch successMonitor launch performance, identify opportunities for optimization, and recommend actions to accelerate adoption and business growth3. Drive Customer Insights & Development of Commercial AssetsEngage with customers, key opinion leaders, physician consultants, and field teams to gather insights and identify opportunities to improve customer experience and product adoptionTranslate customer insights into actionable strategies that shape product positioning, commercialization plans, marketing campaigns, and portfolio prioritiesLead the development and deployment of customer-facing and internal assets, including sales enablement tools, training materials, digital content, promotional collateral, and launch communicationsPartner with sales, training, and external agencies to deliver compelling, customer-centric content and programs that support physician education, field readiness, and commercial successEDUCATION AND EXPERIENCE YOU’LL BRINGBachelors Degree in Marketing, Business, Engineering, Life Sciences, or related field requiredOr an equivalent combination of education and work experienceMinimum 5 years of experience in product management, downstream marketing, strategic marketing, sales, or related healthcare/medical device roles.Preferred QualificationsMBA preferred.Demonstrated success developing and executing marketing programs, commercialization initiatives, and product launches in U.S. and/or international markets.Experience in cardiovascular medical devices, intravascular imaging, or calcium modification therapiesExperience supporting global product launches and commercialization effortsKnowledge of coronary intervention procedures and customer workflowsDemonstrated ability to influence without authority and drive alignment across diverse stakeholder groupsExperience working with international teams and navigating regional market, regulatory, and reimbursement considerationsStrong public speaking and field engagement experienceExperience leading complex cross-functional projects within a matrixed organization.Strong strategic thinking, analytical, and project management skills.Excellent written, verbal, and presentation communication skills.Experience developing product positioning, messaging, value propositions, and customer-facing marketing content.Advanced proficiency in Microsoft PowerPoint and Excel.Highly organized, proactive, and results-oriented with the ability to manage multiple priorities and deadlines.Ability to travel up to 25%, including international travel.Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $114,000.00 – $228,000.00. In specific locations, the pay range may vary from the range posted.Skillsproject managementstakeholder managementcoronary intervention proceduresregulatory compliancesales enablementcross-functional leadershipmarketing campaign managementpromotional collateral developmentlaunch communicationscalcium modification therapiesproduct managementvoice of the customerpublic speakingintravascular imagingsales collaborationkol managementportfolio growthstrategic marketingfield engagementcommercial marketingmicrosoft exceltraining material developmentdemand forecasting