Social Media Lead

10% Media is seeking a Social Media Manager to build and maintain robust content offerings and drive subscriber growth across 10% Media's social platforms, including Instagram, Facebook, TikTok, LinkedIn, Threads, YouTube, and X. This role is ideal for a social-native, execution-focused marketer with strong production instincts who wants a real seat at the table shaping how a distinctive brand shows up across platforms. Reporting to the Head of Content and collaborating closely with Dan Harris, the Social Media Manager will play a key role in day-to-day social operations, content creation, community engagement, and audience development. Overarching social strategy is held within the broader content strategy; in a culture where the best idea wins regardless of title, the right candidate will pitch ideas and shape direction well beyond their own channels. All 10% Media employees are remote, but the Social Media Manager should live in or around New York City and be comfortable traveling into Manhattan and/or north into the suburbs semi-regularly. Transportation costs will be covered. Responsibilities Collaborate with Dan Harris and the Head of Content on social direction—pitching ideas, catching and posting Dan's incoming, and serving as a creative thought partner within the broader content strategy. Build and maintain a long-term production calendar and oversee day-to-day publishing across our social portfolio, while leaving space for quick pivots that meet the moment. Ensure channel hygiene and optimization across all social platforms, including profile updates, link management, featured content, thumbnails, playlists, and overall feed presentation. Prioritize short-, medium-, and long-term initiatives with logic and flexibility. Regularly identify strengths and weaknesses in the current approach and suggest actionable improvements. Support Social Content Creation & Community Management Script, produce and edit video content social. Hold finished videos, graphic carousels, and other content to high standards—aligned brand tone, visual appeal, coherent storylines, seamless transitions, proper color grading, effective audio and visual assets, and overall appeal. Draft effective captions and social-first copy that reflect Dan's voice and the 10% Happier brand tone. Bring strong editorial instincts and the ability to connect news and cultural moments to wisdom and pop-psychology takeaways. Stay informed on platform updates, algorithm changes, emerging formats, and social media best practices. Foster community engagement through audience interaction, social listening, and proactive trend monitoring. Post to the proper channels in a timely manner. Coordinate with External Partners & Talent Communicate effectively with outside talent and partner institutions to build relationships and collaborations. May coordinate freelance support when needed, with clarity and integrity. Measurement & Optimization Monitor performance metrics and identify opportunities to improve engagement, reach, audience growth, and overall content performance. Bring a data-informed approach to continuous improvement across platforms. Manage Day-to-day Social Operations Build and maintain efficient, transparent production and communication systems. Organize and keep track of incoming ideas from Dan and the team. Help establish scalable processes, workflows, and best practices across social operations. Must-have Qualifications 3+ years managing social media for a creator or brand. Strong understanding of the major social platforms and their evolving ecosystems. Ability to produce, shoot, and edit video to a high standard appropriate for social. Strong copywriting, content planning, and editorial judgment. Extraordinarily high attention to detail and organizational skill, with excellent project management and communication skills. Experience analyzing social performance data and translating insights into action. Ability to manage multiple priorities autonomously in a fast-paced, deadline-driven environment. Based in or around New York City, and able to travel into Manhattan and/or the suburbs semi-regularly (transportation costs covered). Nice-to-have Qualifications Genuine passion for Dan's specific brand and message, and familiarity with the 10% Happier voice. Interest in meditation, mindfulness, or the broader wellness and pop-psychology space. Understanding of audience development and growth strategies. Experience supporting influencer, creator, talent, or partnership-driven activations. Experience working across both external partners and cross-functional internal teams. Team Culture Can-Do Attitude: We strive to work hard, meet new challenges with an open mind, and flex our skills and capacity. Proactive Problem Solving: We are a team of problem solvers, applying good judgment and forward-looking initiative to anticipate needs, suggest solutions, and always support our colleagues. Calmness: We strive for a low resting heart rate, can discern when urgency is and is not required, and take the time to reason through decisions. Clarity: We strive to understand our own thoughts and biases, and to say what we mean, in both written and verbal communication. Curiosity: We strive to ask questions first, and to seek to understand other perspectives and opportunities. Kindness: We strive to treat others the way we want to be treated. Attention to Detail: We strive to get the little things right, because we know that doing so makes a difference to our colleagues and our audience. Integrity: We strive to be honest and transparent, and to do the right thing even when no one is looking. Mindfulness: We strive to be aware of what's happening in us and around us in the present moment, which allows us to respond wisely instead of reacting unskillfully. 10% Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. About 10% Media 10% Media is a content company built around the work of bestselling author, journalist, speaker, and podcaster Dan Harris. We produce the 10% Happier podcast, Dan's Substack, social media, and support his work as a speaker and author. #J-18808-Ljbffr