Product Marketing Manager

Who are we?

Our mission is to scale intelligence to serve humanity. We're training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what's best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

The Product Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth. They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey.

This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness. The Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives.

They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation.

In this role you will:

• Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
• Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
• Ensure consistency in brand voice and tone across all content
• Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
• Oversee strategic product launches from beta thru GA, ensuring targets are met
• Enable sales teams at all levels on Cohere's value proposition and messaging
• Conduct competitive analysis to inform product development, pricing, and marketing activities

This career opportunity may be a good match for you if you have:

• Experience with LLMs and RAG
• 5+ years of product marketing experience in Enterprise software and SaaS
• High level of technical acumen and understanding of complex technologies
• Ability to operate in a fast-moving and constantly changing environment
• Strong interpersonal skills with a strong sense of conviction and diplomacy
• Strong communication skills, verbal and written
• Strong sense of ownership

If some of the above doesn't line up perfectly with your experience, we still encourage you to apply!


We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.


We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.

Full-Time Employees at Cohere enjoy these Perks:

An open and inclusive culture and work environment

Work closely with a team on the cutting edge of AI research

Weekly lunch stipend, in-office lunches & snacks

Full health and dental benefits, including a separate budget to take care of your mental health

100% Parental Leave top-up for up to 6 months

Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend

6 weeks of vacation (30 working days!)