Chief Marketing Officer (Birmingham)

DescriptionPosition at GVW Group, LLCChief Marketing Officer (CMO)Category-Defining Brand Builder | Industrial Growth Leader | AI‑Enabled MarketingLocation: South Africa / Birmingham, ALThe Chief Marketing Officer (CMO) is responsible for building a category-defining industrial brand and a scalable commercial growth engine that drives market penetration, customer engagement, pipeline development, and revenue growth.This is not a traditional corporate marketing role. The company is seeking a builder, not a caretaker - a leader with a proven track record of creating, scaling, and leading brands that define and dominate their categories, not simply managing established brand systems.The CMO will lead market development across targeted vocational industries through direct engagement with fleets, operators, owners, procurement teams, and broader buying groups, ensuring the brand is grounded in real customer environments and decision dynamics.This role requires deep expertise across:Brand creation and category leadershipIndustrial and vocational market positioningDirect-to-customer and field-driven marketingDemand generation and revenue growthCommunity, influencer, and ecosystem-led engagementDigital and social brand developmentAI-enabled marketing strategy and operationsThe objective is to build a brand that customers trust, operators identify with, and the industry recognizes as a clear market leader.What We OfferCompetitive compensation that recognizes your skills, experience, and impact Performance-based annual bonuses that reward results and contributions Comprehensive medical, dental, and vision coverage to support your well-being 401(k) with a 4% company match to help you invest in your future 8 paid company holidays to rest, recharge, and maintain work-life balanceCore Responsibilities1. Brand Building & Category LeadershipBuild and scale a differentiated, category-leading industrial brandEstablish the company as a recognized market leader within targeted vocational industriesDevelop positioning that combines emotional relevance with commercial clarityCreate clear, compelling narratives that resonate with fleets, operators, and industrial buying groupsDrive long-term brand equity, loyalty, and industry influenceEnsure consistent brand expression across all customer and employee touchpoints2. Marketing & Growth StrategyOwn the company’s end-to-end marketing and growth strategyDefine go-to-market strategies by industry, segment, and applicationAlign marketing strategy tightly with commercial growth priorities and revenue objectivesTranslate market insight into scalable, measurable growth programsEnsure integration across brand, demand generation, customer lifecycle, and channel strategy3. Demand Generation & Commercial ImpactAccountable for marketing’s measurable contribution to qualified pipeline, revenue growth, and demand funnel efficiencyLead the development of measurable demand generation systems, including:Account-Based Marketing (ABM)Lifecycle marketingDigital acquisition and optimizationField and event-driven demandCustomer advocacy and referral programsImprove lead quality, conversion rates, CAC efficiency, and lifetime valuePartner closely with Sales, Service, Product, and Commercial leadership to ensure full funnel alignment4. Vocational Market Engagement & Customer ProximityLeads market development through direct engagement with core vocational stakeholders, including fleet owners, operators, maintenance leaders, and procurement teams Ensure the brand is visible, credible, and active within real operating environmentsStrengthening customer loyalty, advocacy, and long-term account penetrationDevelop deep connections within vocational and industrial ecosystems5. Grassroots, Influencer & Community-Led GrowthDevelop high-impact grassroots and field-driven marketing programsLeverage influencers, operators, and customer advocates to amplify brand credibilityDefine channel strategy and ensure execution across channel platforms such as LinkedIn, YouTube, trade media, and relevant industry platformsBuild authentic, operator-focused storytelling that resonates beyond traditional marketing channelsCreate marketing that earns attention, trust, and engagement, not just impressions6. AI-Enabled Marketing Operating ModelLead the adoption of AI across marketing strategy, execution, and decision-makingEmbed AI into:Content development and scalingCampaign optimization and targetingCustomer insight generationMarketing automation and workflow efficiencyDemonstrate measurable gains in speed, scalability, and productivity through AI in marketing operations environmentEstablish governance ensuring AI enhances, not replaces, human judgment and brand integrity7. Team Leadership & Capability DevelopmentExecutes through a structured high-performance, modern marketing organization with defined ownership across Brand, Demand Generation, Digital, and AnalyticsBuild and lead a high-performance, modern marketing organizationEstablish strong leadership across:Brand strategyDemand generationDigital and analyticsContent and field marketingDefine clear roles, ownership, KPIs, and accountability mechanismsBuild a culture focused on execution discipline, creativity, speed, and measurable outcomesExperience & QualificationsRequired15+ years of progressive marketing leadership experienceProven success building and scaling category-defining brandsDemonstrated ability to drive both brand creation and measurable commercial growthExperience in industrial, automotive, vocational, OEM, or similarly complex B2B sectorsTrack record of driving pipeline and revenue impact, not just awarenessExperience marketing to multi-stakeholder, long-cycle buying environmentsStrong commercial, operational, and strategic mindsetProven experience implementing AI within marketing strategy and operationsPreferredCommercial vehicle, truck, or industrial equipment experienceExperience building brands with strong operator and customer loyaltyBackground in grassroots, field-driven, or community-led marketingExperience leveraging influencer or creator ecosystems in industrial marketsExperience modernizing marketing organizations and systemsWhat Success Looks LikeThe company is recognized as a market leader within its vocational categoriesBrand awareness, credibility, and influence increase materiallyStrong and sustained growth in direct customer engagementA predictable, scalable demand generation engine is in placeMarketing is fully aligned with Sales, Service, and Commercial leadershipAI materially improves marketing efficiency, cycle time, and output qualityMarketing is viewed as a core commercial growth driver, not a support functionThe brand achieves high levels of loyalty, advocacy, and long-term relevanceJob Duties Disclaimer:The duties and responsibilities outlined here are representative but not exhaustive of the tasks that the employee may be required to perform. Management reserves the right to modify, add, or remove duties and to assign other tasks as necessary to meet business needs.Equal Employment Opportunity:Autocar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or any other characteristic protected by law. Reasonable Accommodations (ADA Compliance): Autocar complies with the Americans with Disabilities Act (ADA) and provides reasonable accommodations to qualified individuals with disabilities. Employees who require assistance or accommodation should contact Human Resources.