Manager, Interactive Applications

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

The Manager, Interactive Applications shapes and optimizes NASCAR’s fan-facing digital experiences across the NASCAR Tracks App and track websites. These platforms are critical touchpoints in the fan journey, educating fans on race-day experiences while driving ticket purchases and on-site engagement. This role owns the ongoing maintenance, performance, and optimization of these digital properties, with a strong focus on conversion rate optimization (CRO).

• Own day-to-day management, maintenance, and optimization of the NASCAR Tracks App and track websites. 
• Lead CRO strategy to improve fan journeys and increase ticket sales and revenue. 
• Analyze fan behavior, site and app performance, and funnel metrics to identify friction points and opportunities for improvement. 
• Partner with Marketing, Product, and Analytics teams to align digital experiences with campaign strategies and business goals. 
• Monitor KPIs related to site and app engagement, conversion, and revenue performance, and deliver actionable insights. 
• Manage relationships with external digital vendors supporting chatbots, interactive maps, and other fan experience tools. 
• Collaborate with internal ticket operations stakeholders to optimize the handoff from NASCAR platforms to the Ticketmaster purchase flow. 
• Identify and implement new tools, features, and enhancements to improve the fan experience and drive business outcomes. 
• Travel: Approximately 10%, including select weekends and events.

Required skills / experience:

• Bachelor’s degree (B.A.) from a four-year college or university.
• Minimum of five (5) years of experience in digital product management and/or web and app optimization.
• Experience in sports, entertainment, live events, or ticketing preferred.
• Strong written and verbal communication skills required, with an ability to earn trust, provide updates, and respond to questions from internal and external stakeholders.
• Strong verbal and written communication skills, with an ability to write clear, concise strategic briefs, optimization hypotheses, and cross-functional updates.
• Strong mathematical skills, with an ability to interpret funnel metrics, conversion rates, and revenue performance.
• Ability to apply statistical thinking to A/B test results and segmentation analysis.
• Ability to analyze the effectiveness of conversion rate optimization tests, contextualize results against broader business performance, and make data-driven decisions.
• Ability to solve complex problems across product, marketing, and analytics workstreams.
• Ability to prioritize competing initiatives, adjust approach based on data, and manage ambiguity in a fast-paced, event-driven environment.
• Proficient with Microsoft Office Suite, Adobe Creative Cloud, and WordPress or comparable CMS. 
• Familiar with: Adobe Target or comparable personalization and testing platform, Adobe Analytics, Adobe Journey Optimizer, Jira/Confluence, app CMS platforms, conversion optimization tools, and basic HTML/CSS. 
• Self-motivated, proactive, and passionate about sports and marketing.

Apply Now!

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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