Head of Product Marketing

Join the team leading the next evolution of virtual care. At Teladoc Health, you are empowered to bring your true self to work while helping millions of people live their healthiest lives. Here you will be part of a high-performance culture where colleagues embrace challenges, drive transformative solutions, and create opportunities for growth. Together, we’re transforming how better health happens. Summary of Position This senior leadership role is responsible for leading an integrated product marketing function and establishing the product marketing strategy and operating model across audiences, ensuring the portfolio is clearly positioned for buyers, clients, and members. The role owns the connective tissue between product strategy, commercial growth, and member value. It translates roadmap priorities, market insight, buyer needs, and member behavior into clear portfolio narratives, differentiated positioning, launch strategies, core sales collateral, and adoption-oriented messaging. The position partners closely cross-functionally to drive alignment and effective go-to-market execution. This position leads and develops the product marketing team, establishing clear ways of working across the function, and drives both strategic direction and execution in support of business and member outcomes. Essential Duties and Responsibilities Portfolio positioning and narrative: Establish clear, differentiated market positioning that anchors GTM execution, including a core positioning framework for our products. Core sales assets: Develop high-impact content that enables sales and marketing partners to influence demand and drive acquisition, focusing on core content including pitch decks and sell sheets. Go-to-market and launches: Lead GTM strategy for new products, features, and business-model shifts across both buyer and member journeys. Partner with Product on roadmap inputs, packaging, pricing considerations, launch tiers, minimum-change thresholds, and readiness expectations. Member adoption and engagement: Connect product positioning to member awareness, activation, utilization, and sustained engagement. Partner with Consumer, Brand, Lifecycle, Clinical, and Operations teams so member-facing marketing is grounded in product value and buyer ROI expectations. Team and cross-functional leadership: Build and lead the product marketing team, integrating talent and ways of working. Operate as a senior connector across Product, Brand, Demand Generation, Sales, Clinical, Legal/Compliance, B2B and B2C Marketing teams, and Client Management. Supervisory Responsibilities Yes Qualifications Expected for Position 12+ years in marketing, including significant product marketing leadership across B2B and B2C / D2C environments. B2B2C or platform fluency, especially where the economic buyer and end user / member are different audiences. Proven ability to build product marketing strategy, operating models, launch practices, and high-performing teams through change or integration. Strong product, commercial, and customer orientation; able to influence roadmap, packaging, pricing inputs, and prioritization without owning Product Management. Strategic and hands-on leader who connects narrative, enablement, launch execution, and measurement to business outcomes. Healthcare, digital health, benefits, insurance, or other regulated, multi-stakeholder experience preferred. Excellent storytelling, executive communication, stakeholder management, and decision-framing skills. The base salary range for this position is$215,000 - $225,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2026. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions. Vacation and Leave Policy We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use. You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full-time positions only. If you are applying for a part-time role, your recruiter can provide additional details. Hiring Process and Vetting As part of our hiring process, we verify identity and credentials, conduct interviews (live or video), and screen for fraud or misrepresentation. Applicants who falsify information will be disqualified. Visa Sponsorship Teladoc Health will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future. Why join Teladoc Health? Teladoc Health is transforming how better health happens. Learn how when you join us in pursuit of our impactful mission. Chart your career path with meaningful opportunities that empower you to grow, lead, and make a difference. Join a multi-faceted community that celebrates each colleague’s unique perspective and is focused on continually improving, each and every day. Contribute to an innovative culture where fresh ideas are valued as we increase access to care in new ways. Enjoy an inclusive benefits program centered around you and your family, with tailored programs that address your unique needs. Explore candidate resources with tips and tricks from Teladoc Health recruiters and learn more about our company culture by exploring #TeamTeladocHealth on LinkedIn. Equal Opportunity Statement As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status, or pregnancy). In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind. Privacy Notice Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA). Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health's Notice of Privacy Practices for U.S. Employees' Personal information is available at this link. #J-18808-Ljbffr Socket.dev