Product Manager - MarTech & Engagement Platforms

Product Manager – MarTech & Engagement Platforms As the Product Manager for MarTech & Engagement Platforms, you will architect Elanco’s marketing technology ecosystem. You will own the suite of SaaS platforms that drive customer engagement, education, and conversion. You will manage a portfolio of enterprise tools – including Docebo (LMS), On24 (webinars), and Wistia (video hosting) – balancing product management with operational leadership. Your goal is to provide global marketing teams with high-performing capabilities to reach pet owners, veterinarians, and farmers worldwide. Your Responsibilities SaaS Portfolio & Vendor Excellence – Lead the lifecycle, integration, and optimization of Elanco’s marketing SaaS stack (Docebo, On24, Wistia, Pear Commerce, Ahrefs). Manage vendor relationships to ensure SLA compliance and leverage platform innovations. Engagement Roadmap & Global Collaboration – Define a globally scalable, locally relevant strategy for these technologies. Serve as the primary contact for OUS stakeholders (UK, EMEA, APAC) to ensure unique market needs are met. Data-Driven Growth & Analysis – Utilize Google Analytics, Microsoft Clarity, and ObservePoint to monitor platform health. Analyze cross-channel engagement data to provide key insights and actionable web product improvements. Privacy & Security First – Act as the primary product liaison for Legal and Privacy stakeholders, ensuring all platforms (e.g., Trustseal, Preference Centers) remain compliant with global standards (GDPR, CCPA, etc.). Process Optimization – Evolve our "Ops Lead" responsibilities by streamlining the request, onboarding, and adoption processes for new marketing technologies. What You Need to Succeed (minimum qualifications) Experience – 3+ years in digital product management or marketing operations, with a strong focus on B2B or B2C SaaS ecosystems. MarTech & Integration Expertise – Proven ability to manage complex global marketing stacks and a deep understanding of how third-party SaaS tools integrate with web platforms via APIs, scripts, and data layers. Analytics & SEO – Proficiency in Google Analytics, Ahrefs, and user behavior tracking (Clarity/Hotjar) to drive performance. Compliance & Stakeholder Influence – Familiarity with global data privacy laws and the ability to navigate complex legal/privacy requirements to enable business outcomes. Operational Rigor – Skilled at managing competing priorities and vendors with a consistent focus on ROI and performance. Global Mindset – Ability to work effectively across time zones, bridging the gap between OUS (UK/EMEA) market needs and Global HQ. Additional Information Travel: 0-10% Location: Hook, UK – Hybrid Work Environment Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job-related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice. #J-18808-Ljbffr Elanco