Mobile Growth Manager

Role Description

We're looking for a Mobile Growth Manager to own and scale our app acquisition and growth channels. This role will be hands-on in building, testing, and optimizing campaigns across mobile platforms—working cross-functionally with creative, product, lifecycle marketing, and data science. You’ll have the opportunity to drive measurable growth across installs, activation, and revenue, while connecting paid acquisition to the full app experience. We are already investing in mobile growth and want to scale this significantly with a more data-driven, experimentation-first approach.

• Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)
• Own campaign planning, budget allocation, optimization, and performance tracking end-to-end
• Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)
• Design and run experiments to improve install rate, activation, retention, and monetization
• Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement
• Build and leverage attribution frameworks (SKAN, MMPs) to measure true performance and guide decision-making
• Analyze performance and optimize campaigns based on CPI, CAC, LTV, payback period, and retention metrics
• Identify and scale high-performing channels while quickly cutting underperforming ones
• Stay up to date with platform changes, privacy updates, and emerging opportunities in mobile growth

Qualifications

• Hands-on experience managing mobile acquisition campaigns across platforms like Meta, TikTok, Apple Search Ads, or Google App Campaigns
• Ability to think beyond installs and optimize for full-funnel metrics like activation, retention, LTV, and revenue
• Comfortable working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data
• Ability to operate in ambiguity and build new channels or programs from scratch
• Effective collaboration with creative, product, lifecycle, and data teams to drive growth
• Ownership and quick execution, balancing experimentation with execution
• Clear communication skills to translate performance into business outcomes (growth, revenue, efficiency)

Benefits

• Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
• Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.
• Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.
• Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
• Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
• Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.

Location

This role is remote and can be executed globally. If you prefer, you can work from our offices in Bangalore, Dublin, London, New York, San Francisco, Tokyo, and Warsaw.