District Sales Manager

Description

Position Summary

We are seeking an experienced, results-driven District Sales Manager to lead sales operations within an assigned geographic territory. This leadership role is responsible for driving revenue growth, developing high-performing sales professionals, strengthening customer relationships, and executing strategic sales initiatives that support the company's long-term objectives.

The ideal candidate is a proven sales leader with exceptional coaching skills, strong business acumen, and the ability to inspire a team while consistently delivering measurable results.

Key Responsibilities

Sales Leadership & Strategy

• Lead all sales operations within the assigned territory.
• Develop and execute regional sales strategies that drive sustainable revenue growth.
• Identify opportunities to increase market share and expand business with existing and prospective customers.
• Ensure company sales processes, standards, and best practices are consistently followed.

Sales Performance Management

• Establish quarterly sales goals for each Sales Representative.
• Monitor sales performance and pipeline activity.
• Analyze performance metrics and implement action plans to achieve or exceed objectives.
• Prepare and present weekly sales reports highlighting regional performance, opportunities, and challenges.

Team Leadership & Development

• Recruit, onboard, train, mentor, and develop Sales Representatives.
• Provide ongoing coaching, performance feedback, and professional development.
• Conduct regular performance evaluations and establish measurable performance expectations.
• Foster a culture of accountability, collaboration, continuous improvement, and customer focus.

Customer & Business Development

• Build and maintain strong relationships with customers, key accounts, manufacturer partners, and distribution partners.
• Strengthen customer loyalty through exceptional service and consultative selling.
• Identify emerging market opportunities and develop strategies to increase market penetration.

Market Intelligence

• Monitor industry trends, competitive activity, and customer preferences.
• Provide recommendations to leadership regarding market opportunities and competitive positioning.
• Utilize market data to support strategic business decisions.

Operational Excellence

• Ensure all Sales Representatives submit timely weekly call reports.
• Review and submit monthly sales commission reports by the 5th of each month.
• Maintain accurate sales vehicle records for company vehicles assigned within the territory.
• Support regional budgeting initiatives while maximizing sales productivity and profitability.

Continuous Improvement

• Resolve customer concerns and operational challenges promptly.
• Recommend improvements to sales processes, customer engagement, and overall team effectiveness.
• Promote operational efficiency while maintaining exceptional customer satisfaction.

Qualifications

Required

• Bachelor's degree in Business, Marketing, Sales, or a related field preferred (equivalent experience considered).
• Two (2) or more years of progressive sales leadership experience.
• Proven success leading regional or district sales teams.
• Demonstrated ability to develop and execute strategic sales plans.
• Experience coaching, mentoring, and developing high-performing sales professionals.
• Strong analytical, organizational, and problem-solving skills.
• Excellent verbal, written, and presentation communication skills.
• Proficiency with CRM systems, Microsoft Office Suite, and sales reporting tools.
• Valid driver's license and the ability to travel extensively throughout the assigned territory.

Knowledge, Skills & Abilities

The successful candidate will demonstrate:

• Strong leadership with the ability to motivate, inspire, and develop others.
• Strategic thinking and sound business judgment.
• Excellent communication and relationship-building skills.
• Ability to analyze sales data and translate insights into action.
• Strong customer service orientation with a consultative sales approach.
• Effective time management and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Financial and business acumen with an understanding of profitability and market dynamics.

Why Join Us?

We offer an opportunity to lead a talented sales team while making a direct impact on the growth and success of our organization. You'll be empowered to develop your team, build lasting customer relationships, and drive meaningful business results in a collaborative, customer-focused environment.

Benefits

Eligible employees may enjoy a comprehensive benefits package that includes:

• Competitive base salary plus performance incentive opportunities
• Robust benefits plan to include Health, Dental & Vision Insurance, Flexible Spending Account, Paternity Leave, Paid Time Off, and more.
• 401(k) & Roth
• Paid time off and company holidays
• Ongoing professional development and leadership training
• Career advancement opportunities

About Dana Safety Supply

Founded in 2005, Dana Safety Supply is a national leader in public safety equipment with over 55 locations across 18 states. We specialize in providing the highest level of expertise to local, state, and federal law enforcement agencies. Join a team of 800+ professionals dedicated to supporting those who protect our communities.